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Playlist: Fall Fundraising Soundbank

Credit: <a href="http://www.flickr.com/photos/37108241@N00/61056391/">Tracy O</a>

Image by: Tracy O

Curated Playlist

The Fall Fundraising Season is upon us! Take a moment to check out some of the great work your colleagues are producing across the country.

The full PRX.org Fundraising Soundbank is also a great resource of station and network based production aimed at making the case of listener support to public radio. Take a listen and apply what you hear to your own station. We're all about sharing and learning from each others' success!

The Soundbank is curated by PRX Fundraising Soundbank Curator Jody Evans.

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KUT Fundy ID - David Garza

From KUT | Part of the KUT Fundy IDs - Fall 2009 series | 00:00:42

KUT has produced a series of listener testimonials which give their membership drive a greater sense of community with different voices. Take a listen to the whole series. These are short and to the point and bring home the value of public radio and KUT to the Austin community.

Bob Duncan

From NPR Fundraising | 00:03:11

A little glimpse behind that scenes at NPR feeds our listeners curiosity about how things work. This piece is produced like any NPR news feature - great natural sound and a story arc that has a beginning, middle and end. It makes the case of the value of listener support.

New member testimonial 3

From Wisconsin Public Radio | Part of the Wisconsin Public Radio and Minnesota Public Radio New Member Pledge Drive Spots series | 00:00:34

Listeners can says things that we can't always say. Allowing a listener to tell their story has a powerful impact on other listeners.

VPR Fundraising Pieces

From Vermont Public Radio | 00:01:10

VPR takes the idea of an image or taste and feel promo and applies it to the membership drive. This is a great spot that uses sound from their daily public affairs program to revisit some great stories and remind listeners the value of the local connection the station provides. Think about the great audio you've put on the air at your station and turn it inot a fundraising spot!

Shrink Wrapped Public Radio Pledge Spot

From WNYC | 00:00:51

This is a great spot from WNYC that could easily be duplicated in any market. It breaks down the service a listener gets from the station every day and compares it to other daily necessities.

Radio For Music People-WTMD's Feb 2006

From WTMD | 00:29:48

What an incredible body of work from WTMD! These 39 spots are successful because they succinctly tell a story, evoke an emotion, and provide listeners with a way to give. The spots are well produced with relevant clips of music that could have been overdone, but weren?t. These spots range from laugh out loud funny to moving. Be sure to check out #4 Born to Run, #7 Clash and #10 Driving Music. WTMD should be held up as an example, not just for Triple-A stations, but for all of us on how to execute an effective listener testimonial.

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