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Playlist: Music Station Fundraising Picks

Compiled By: PRX Curators

No bake-sale required Credit: <a href="http://www.flickr.com/photos/17425845@N00/412424714/">Windell Oskay</a>
Image by: Windell Oskay 
No bake-sale required
Curated Playlist
Here are fundraising picks from PRX Music Format Curator David Srebnik.

David produces Virtuoso Voices, an interview clip and fundraising service heard on 115 stations. As an Associate Producer at NPR, he programmed the music heard on Performance Today, and directed news and music programming at stations in Texas, Michigan, Florida, New Orleans and North Carolina.

What David listens for in music programming:

"I look and listen for programming that puts the listener first, speaks listener language and answers 'yes' to questions like:

* Is it enjoyable, beautiful, entertaining or substantial?
* Will it be memorable?
* Will it advance understanding and enjoyment of the music?
* Will this contribute to making public radio indispensable?

"I'm not big on music education on the radio, especially in the form made infamous by the so-called 'old-school' of classical music announcing.

"Radio can, however, educate in a compelling and entertaining way. David Schulman's Musicians in their Own Words series and WNYC's Richard Wagner documentaries are good examples of music education without the academic shackles that have made that term deadly on the radio."

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This I Believe Pledge Spot - Musicians on Creativity

From This I Believe | Part of the This I Believe series | 00:03:33

Fantastic for fundraising and any time. Superb (one of the finest) and compelling mix of voices, script, narration and music.

Radio craft at its near best. This will help you expand and further your pitch message and create a moment of sunny variety within your
fundraising sound.

Best suited for news and news-AAA and news-jazz formats. Composer Joan Tower's presence makes this a potential fit for news-classical as
well.

Fundraising Testimonial

From Charlie Schroeder | 00:00:30

Nicely done — hits all the right values and uses a variety of everyday voices, without sounding everyday. A clever 30-second fundraising spot for news stations and news/music stations.

Podcasting Fundraiser

From Charlie Schroeder | 00:00:30

Very timely and strongly suited for listeners of public radio stations that podcast. The fundamental steps of the "Giving Path" are nicely crafted and illuminated over an attractive sound bed.

This I Believe - Yo-Yo Ma

From This I Believe | Part of the This I Believe series | 00:03:05

Ma's ability to define music as a meeting ground for citizens from different cultures, and people with different views makes this a fitting on-air fundraising segment for a variety of public radio formats. (Edit this piece as needed to fit within your station's fundraising and standard break-length philosophies.)

This I Believe Pledge Spot - The Power of Music

From This I Believe | Part of the This I Believe series | 00:01:15

Composer Joan Tower's revealing and highly personal story on the important and life-saving properties of music.


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