Thank you KUOW for sharing this group of thoughtful and engaging spots. Good examples for news and information stations (and others as well) of local production and listener testimonials. Please keep sharing you work!
-Melanie Coulson DEI/PRPD On-Air Fundraising Partnership
This is a nice spot highlighting a local talk program. I like the editing and the music bed. The writing was perfect for the caller comments selected too, with nice case / close and a friendly tone. This is a spot that sounds how the programming it is talking about sounds --that makes for well integrated fundraising.
Melanie Coulson - DEI/PRPD On-Air Fundraising Partnership
It's nice to hear core values coming out of the mouths of babes. If only every seasoned public radio pitcher could make the case so succinctly.This is a charming spot, made even more charming by 10-year old Henry.
I like the production aspects of this as well. First the case... When/where Henry listens and why he likes ATC. He then puts a value on his listening ($1 a week) and finally the close with a call to action.
One note of caution: Using children can add that perfect sparkle to a spot if they are well-spoken and the spot is well-crafted. Child alone for cuteness sake is not enough!
Congrats to KUOW on a great piece!
-Melanie Coulson DEI/PRPD On-air Fundraising Partnership.
These pieces focus heavily on case, and can get away with it because listeners tell the story. I like the use of listeners making the call to action instead of an announcer. -Melanie Coulson, DEI/PRPD OAF Project
These spots featuring Ira Glass and Studs Terkel made me want to call and pledge! Both men expressed true sincerity, love of radio and the power of what sound can do. The Ira spot in particular is a good teaching tool for an OAF producer as an example of integrating core values into fundraising messages. - Melanie Coulson, DEI/PRPD OAF Partnership
The editing of these spots reminds me of very well-done music sampling. They are creative, without loosing the point of making the ask. It’s a unique way of presenting proof of performance to make the case for giving.-Melanie Coulson DEI/PRPD OAF Partnership
1.05Fund-WaroftheWorlds.rm - I liked the way the reminder of what listener heard was presented. Great writing and call to action, and integration of WOW spot. This piece really stands out.
2. 03Fund-Bloombergeducationplan.rm - The producer of this piece did an excellent job using sound from the Mayor and the reporter to tell a complicated story. The use of natural sound was excellent. I liked hearing real people talking about education. The case and close in this are really lovely, taking about “your nighborhood” and WNYC being “essential”. -Melanie Coulson DEI/PRPD OAF Partnership
These spots are really great for many reasons. First they are nice and short, and I actually couldn’t wait to hear the next installment. Second, they really create a mosaic of the community and bring the listener in to that mosaic using humor and very clever writing. Be sure to check out #3, subway poles (very funny and well written); #4 studio walkup (it does a nice job of making a specific ask amount, and has a great line, “help WNYC paint a vivid audio landscape”; and finally #10 cocktail, again the writing is perfect, and the pacing of the announcer matches it. -Melanie Coulson, DEI/PRPD On-air fundraising Partnership
Comments by Melanie Coulson
Comment
Melanie Coulson
Posted on April 04, 2006 at 08:05 PM
Review of Spring 2006 Fundraising Spots (deleted)
Thank you KUOW for sharing this group of thoughtful and engaging spots. Good examples for news and information stations (and others as well) of local production and listener testimonials. Please keep sharing you work!
-Melanie Coulson DEI/PRPD On-Air Fundraising Partnership
Comment for "It's Not Complicated"
Melanie Coulson
Posted on April 04, 2006 at 07:53 PM | Permalink
Review of It's Not Complicated
This is a nice spot highlighting a local talk program. I like the editing and the music bed. The writing was perfect for the caller comments selected too, with nice case / close and a friendly tone. This is a spot that sounds how the programming it is talking about sounds --that makes for well integrated fundraising.
Melanie Coulson - DEI/PRPD On-Air Fundraising Partnership
Comment for "A Kid Named Henry"
Melanie Coulson
Posted on April 04, 2006 at 07:05 PM | Permalink
Review of A Kid Named Henry
It's nice to hear core values coming out of the mouths of babes. If only every seasoned public radio pitcher could make the case so succinctly.This is a charming spot, made even more charming by 10-year old Henry.
I like the production aspects of this as well. First the case... When/where Henry listens and why he likes ATC. He then puts a value on his listening ($1 a week) and finally the close with a call to action.
One note of caution: Using children can add that perfect sparkle to a spot if they are well-spoken and the spot is well-crafted. Child alone for cuteness sake is not enough!
Congrats to KUOW on a great piece!
-Melanie Coulson DEI/PRPD On-air Fundraising Partnership.
Comment for "WBFO Fundraising Spots"
Melanie Coulson
Posted on November 08, 2005 at 10:47 AM | Permalink
Review of WBFO Fundraising Spots
These pieces focus heavily on case, and can get away with it because listeners tell the story. I like the use of listeners making the call to action instead of an announcer. -Melanie Coulson, DEI/PRPD OAF Project
Comment for "Fundraising Promos: Third Coast Audio Festival"
Melanie Coulson
Posted on November 08, 2005 at 10:44 AM | Permalink
Review of Fundraising Promos: Third Coast Audio Festival
These spots featuring Ira Glass and Studs Terkel made me want to call and pledge! Both men expressed true sincerity, love of radio and the power of what sound can do. The Ira spot in particular is a good teaching tool for an OAF producer as an example of integrating core values into fundraising messages. - Melanie Coulson, DEI/PRPD OAF Partnership
Comment for "Fundraising Promos: Vox Montages"
Melanie Coulson
Posted on November 08, 2005 at 10:34 AM | Permalink
Review of Fundraising Promos: Vox Montages
The editing of these spots reminds me of very well-done music sampling. They are creative, without loosing the point of making the ask. It’s a unique way of presenting proof of performance to make the case for giving.-Melanie Coulson DEI/PRPD OAF Partnership
Comment for "Fundraising Promos: Features on WNYC"
Melanie Coulson
Posted on November 08, 2005 at 10:30 AM | Permalink
Review of Fundraising Promos: Features on WNYC
1.05Fund-WaroftheWorlds.rm - I liked the way the reminder of what listener heard was presented. Great writing and call to action, and integration of WOW spot. This piece really stands out.
2. 03Fund-Bloombergeducationplan.rm - The producer of this piece did an excellent job using sound from the Mayor and the reporter to tell a complicated story. The use of natural sound was excellent. I liked hearing real people talking about education. The case and close in this are really lovely, taking about “your nighborhood” and WNYC being “essential”. -Melanie Coulson DEI/PRPD OAF Partnership
Comment for "Fundraising Promos: You Know You're a New Yorker . . ."
Melanie Coulson
Posted on November 08, 2005 at 10:09 AM | Permalink
Review of Fundraising Promos: You Know You're a New Yorker . . .
These spots are really great for many reasons. First they are nice and short, and I actually couldn’t wait to hear the next installment. Second, they really create a mosaic of the community and bring the listener in to that mosaic using humor and very clever writing. Be sure to check out #3, subway poles (very funny and well written); #4 studio walkup (it does a nice job of making a specific ask amount, and has a great line, “help WNYC paint a vivid audio landscape”; and finally #10 cocktail, again the writing is perfect, and the pacing of the announcer matches it. -Melanie Coulson, DEI/PRPD On-air fundraising Partnership