Posted on April 04, 2006 at 07:05 PM
It's nice to hear core values coming out of the mouths of babes. If only every seasoned public radio pitcher could make the case so succinctly.This is a charming spot, made even more charming by 10-year old Henry.
I like the production aspects of this as well. First the case... When/where Henry listens and why he likes ATC. He then puts a value on his listening ($1 a week) and finally the close with a call to action.
One note of caution: Using children can add that perfect sparkle to a spot if they are well-spoken and the spot is well-crafted. Child alone for cuteness sake is not enough!
Congrats to KUOW on a great piece!
-Melanie Coulson DEI/PRPD On-air Fundraising Partnership.