Piece Comment

Review of Fundraising Promos: You Know You're a New Yorker . . .


These spots are really great for many reasons. First they are nice and short, and I actually couldn’t wait to hear the next installment. Second, they really create a mosaic of the community and bring the listener in to that mosaic using humor and very clever writing. Be sure to check out #3, subway poles (very funny and well written); #4 studio walkup (it does a nice job of making a specific ask amount, and has a great line, “help WNYC paint a vivid audio landscape”; and finally #10 cocktail, again the writing is perfect, and the pacing of the announcer matches it. -Melanie Coulson, DEI/PRPD On-air fundraising Partnership