Soybean El Dorado > Comments > "Review of Soybean El Dorado"
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Commenter Profile
- Aaron Henkin
- Username: aaronhenkin
- Location: Baltimore, Maryland
- Joined PRX: Aug 24, 2004
Piece Information
- "Soybean El Dorado"
- Summary: Struggling Midwestern farmers are turning to a hot new investment opportunity: their competitors in Brazil.
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Review of Soybean El Dorado
Aaron Henkin
Posted on August 25, 2006 at 07:40 AM
WILL broadcasts its signal 'over some of the richest soil on earth,' according to news director Tom Rogers. And with a listening audience that includes a sizeable workforce of Illinois farmers, it makes sense that WILL devotes several hours of programming each week to agricultural stories affecting the region.
But like science stories, farming stories can run the risk of making listeners' ears glaze over, and Rogers is obviously aware of this. He turns this story about foreign competition in the soybean market into a larger and more universal story about people facing a paradoxical investment opportunity - the chance to make money by investing in their competitors.
Stories about people are always the most memorable, and Rogers teaches us a lot about an obscure sub-sector of international agro-economics by making us feel invested in the fate of one Illinois soybean farmer.