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Soybean El Dorado

From: WILL
Length: 00:04:30

Struggling Midwestern farmers are turning to a hot new investment opportunity: their competitors in Brazil. Read the full description.
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Soybean El Dorado
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WILL

Dsc0119_small "Soybean El Dorado" -- that's the term one group of US entrepreneurs uses to describe Brazil, where millions of acres of forest and range land are being converted to giant soy farms. Tom Rogers of WILL in Urbana, Illinois reports that it's not only venture capitalists who are joining the soy rush: some of the investors are American farmers, who are buying shares in farming operations or even setting up their own farms. The soy boom in Brazil is mainly in response to China's growing appetite -- world demand for soybeans has more than doubled in the last 15 years. But it's also undercutting a pillar of the US farm economy. Rogers visits farmers and brokers in Illinois, where Brazilian farms are both an opportunity and a threat.

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Piece Description

"Soybean El Dorado" -- that's the term one group of US entrepreneurs uses to describe Brazil, where millions of acres of forest and range land are being converted to giant soy farms. Tom Rogers of WILL in Urbana, Illinois reports that it's not only venture capitalists who are joining the soy rush: some of the investors are American farmers, who are buying shares in farming operations or even setting up their own farms. The soy boom in Brazil is mainly in response to China's growing appetite -- world demand for soybeans has more than doubled in the last 15 years. But it's also undercutting a pillar of the US farm economy. Rogers visits farmers and brokers in Illinois, where Brazilian farms are both an opportunity and a threat.

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Review of Soybean El Dorado

WILL broadcasts its signal 'over some of the richest soil on earth,' according to news director Tom Rogers. And with a listening audience that includes a sizeable workforce of Illinois farmers, it makes sense that WILL devotes several hours of programming each week to agricultural stories affecting the region.

But like science stories, farming stories can run the risk of making listeners' ears glaze over, and Rogers is obviously aware of this. He turns this story about foreign competition in the soybean market into a larger and more universal story about people facing a paradoxical investment opportunity - the chance to make money by investing in their competitors.

Stories about people are always the most memorable, and Rogers teaches us a lot about an obscure sub-sector of international agro-economics by making us feel invested in the fate of one Illinois soybean farmer.

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Review of Soybean El Dorado

American farmers buying a stake in Brazilian soy farms that supply China's increasing need for soy products. This is an excellent painting of how farming/commerce is becoming global.

This is a straightforward news report. It's enlightening and would be an important part of a series on global economics.

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