As a TV viewer, this ad campaign never fails to REALLY piss me off; it is manipulative, shallow, makes guys think that some crappy, exhorbitantly priced bauble is the key to a happy marriage, and many other things that prx politesse prevents me from typing. So i am glad that someone has taken it on, the music immediately brings the ad to mind, but I cant help feeling that the writing could have been pithier, to really skewer the brand like it deserves.