Broadcast what is essentially nothing more than a lecture on the public airwaves and expect listeners not to rush immediately to change the dial? It can happen if the content and, more importantly, the speaker is commanding enough. Paul Solman builds his case with a compelling combination of humor and facts so convincing I've half decided to build a summer house on the Yangtze, for that is where my and everyone's job will be in 20 years. Marring this program is an introduction as dull as the lecture is interesting. If all audiences need to be wooed in the first 30 seconds, this will have to change.