There are a wealth of TIB spots ready for you to air. Do an advanced search for This I Believe and fundraising and you can hear them all.

Radiolab's Jad Abumrad and On The Media's Brooke Gladstone play some of their favorite public radio stories from the past year. Along the way, Jad and Brooke encourage listeners to support your station.

Jad Abumrad of Radio Lab fame has created a lot of pledge spots including this one ready for air. He has also produced really good spots for WNYC which are worth checking out as an example of great pledge production.

Public radio members say why they joined.

An affliction that disproportionately affects public radio listeners.

Composer Joan Tower talks about the power of music

For your Fundraising campaign, clarinetist Richard Stoltzman reminds your listeners of the power of music. He adds that "finding music that appeals to you is one of the greatest human discoveries," and that they're likely to find the music they love on Public Radio. Use this 59 second clip (with music) as a fundraising message during your classical music fundraising programming. Scroll down to read the Funder transcript and the Suggested Host Outro.

Various Samples

Spots for On Air Fund Drive

13 award-winning Fundraising spots from North Country Public Radio

"It's a lot of little journeys every single day."

Check out these spots from WTMD, a AAA station in Baltimore, MD. Many of them address the economic crisis. Good examples of fundraising spots that you can air outside of your pledge drives.

Singer Songwriter Dar Williams talks about the value of WXPN in her own words.

Vermont Public Radio Listener Testimonials

This is a great new member spot from Minnesota Public Radio that lets the listener talk about personal responsibility in a way that would be tough for the station pitchers to get away with.

Some stations are using produced spots for some or all of their premiums. This can be especially useful for CDs since you can take a show don't tell approach by playing various cuts instead of listening to the live pitcher just read you the names of the songs.

Here we have a good example of how WVIA promoted their 1 day drive with a testimonial on the importance of the station.

Public Radio makes good use of sound and takes full advantage of the medium of radio in much of its best reporting and storytelling. Here’s an example of a spot from WNYC and Radiolab’s Jad Abumrad and Robert Krulwich that extends the effective use of sound to remind listeners why they value public radio and why it’s worthy of their financial support.

The message here is made simple, but there’s a lot going on. In one well-executed spot WNYC’s Jad Abumrad reminds listeners that they rely on the station, that their listening is worthy of their financial support and that a contribution is affordable.

The writing and Jay Allison's delivery make this piece work as humor and also as fundraising material. The premise of the spot could fall flat if not executed well. A witty idea is not enough so be brutal if you try something and it doesn't work...either try again with different on-air talent, rewrite it, or be willing to admit if you can't really make it work even if you loved the idea of it.

NPR Production Archives

Tom & Ray Magliozzi - CAR TALK

NPR Production Archives

Nina Totenberg - NPR News

NPR Production Archives

Sylvia Poggioli - NPR News

NPR Production Archives

Jazz Master Wynton Marsalis

NPR Production Archives

Actor Hector Elizondo talks about his love for All Things Considered.

OAFP Production Archive Segment

Bob Duncan

Bob Duncan is known around NPR headquarters as the man with a very important connection to NPR reporters overseas. We listen in as he runs interference on a story from Rachel Martin in Baghdad.