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Playlist: Fundraising Soundbank

Compiled By: PRX Curators

 Credit: Emily Corwin
Image by: Emily Corwin 
Curated Playlist

Pledge Drives take a lot of work and planning...but we can make your life easier! Below you'll find pledge spots that are ready to air or you can scan for spots that will inspire you to produce versions that make sense for your local station.

Standards for the Fundraising Soundbank

What you see below is just the tip of the iceberg. To see all of the fundraising content that's available, do a search for fundraising.

News Format -- Ready to Air

State of the Re:Union Fundraising Spots (Series)

Produced by Al Letson

A series of entertaining fundraising spots ranging from 60-90 seconds, with standard hand-offs to call in numbers.

Most recent piece in this series:

Unlikely Activist - 90 Sec Fundraising Spot

From Al Letson | Part of the State of the Re:Union Fundraising Spots series | 01:29

Sotru_fundraisers_small Host Al Letson shares audio of everyday residents from around the country facing incredible odds, becoming unlikely activists, and how supporting your station can help ensure powerful stories get told.

This I Believe Pledge Spot - Community and Public Radio

From This I Believe | Part of the This I Believe series | 03:41

There are a wealth of TIB spots ready for you to air. Do an advanced search for This I Believe and fundraising and you can hear them all.

Tiblogoweb_small In this fundraising spot, This I Believe host Jay Allison introduces listeners to Mary Cook of Gustavus, Alaska. She describes how the death of her fiance helped her appreciate the support of her friends and her community. Cook says public radio provides a quiet space to explore the things that matter most in our lives. (This I Believe producers are available to help pitch during your next drive. Call 502-259-9889 for details. Also, visit VisAbility.com for This I Believe fundraising premiums.)

Pane of Glass

From New Hampshire Public Radio | Part of the Fundraising Pieces series | 01:57

Help your listeners Graduate to members.

The_graduate_10_small

You’re an public radio fan. You wouldn’t deny it, heck you’re probably proud to be so. You love Terry Gross’s  interviews, and Planet Money's lucid explanations of financial policies; Scott Horsely is your man at the White House, and Susan Stamberg finds the most interesting cultural stories. You listen all the time and take it all on board and love it…and then the fund drives come along.

And suddenly this pane of glass goes up between us, you know we’re there, you can sense we’re talking, you just don’t hear us as well. And we’re like…like Dustin Hoffman at the end of The Graduate, we’re pounding on the glass trying to get your attention. And you, you’re Elaine, you’re looking at us trying to recognize us…then you’re staring at us wondering why we’re there…but of course we’re there you’re about to make the biggest mistake of your life, and we couldn’t let you do that. You’re about to perpetuate the status quo. And we know – better even than you do – that that won’t make you happy.

You know which way happiness lies, we’re just here to remind you. You know that you’ve got to follow your heart. So what do you do? Well, you know how the movie ends…

Public Radio Parent

From KUOW | 01:04

KUOW puts a lot of effort into pledge spots for their drives. This one doesn't mention KUOW specifically so consider if it's right for your station.

Playing
Public Radio Parent
From
KUOW

Default-piece-image-0 Listener and stay-at-home mom Tupper Spring says public radio makes her a better parent. But her listening habit may also be giving her kids a case of "radio envy."

Radiolab Fundraising Show - Spring 2013

From WNYC | Part of the Radiolab series | 44:35

Molly Ringwald wants you to support public radio!

Rl_wnyc_org_small Radiolab host Jad Abumrad hears from some Radiolab listeners, including Pretty In Pink's Molly Ringwald, and plays a couple excerpts from Radiolab to help him make the case for supporting your local public radio station.

Talking to You

From New Hampshire Public Radio | Part of the Fundraising Pieces series | 01:33

A little more guilt-inducing.

Default-piece-image-1

Y’know, it’s kind of funny. One of the reasons you listen to public radio, one of the reasons you love public radio is because of the individual attention. All year, it feels like Scott Simon and Jad Abumrad and Diane Rehm and Robin Young are all talking to you. Not standing at a podium shouting to the masses, they’re next to you talking in your ear. And you hang on their words, you can’t get enough of them, you come back every day, week after week to find out what else they have to tell you...And then the fund drive comes along.

And Scott and Jad and Diane and Robin…they’re all still talking to you. But suddenly you think we’re talking to someone else. And every year, we try to find new and effective ways of convincing you that we are indeed talking to you during these drives. And each year we get a few more converts. But what if just this once, everyone listening right now called right now with a donation to this public radio station. What if you, because you’re listening right now, called right now.

The Moth Fundraising Hour

From The Moth | Part of the The Moth Fundraising Material series | 39:24

A version of The Moth Radio Hour produced for fundraising. In this hour, we're going to hear a lot about commitment from people who stand up for themselves and what they believe in, including former New York Mayor Ed Koch.

Mothradiohr-web_small Pitch notes are included below to segue between stories.  NPR news compatible.

Moth Radio Hour Fundraising Segments

From The Moth | Part of the The Moth Fundraising Material series | 04:59

Leverage the connections The Moth Radio Hour makes with listeners during station fundraising weeks. Here are 5 new short fundraising segments for any daypart. They vary in lengths, can be used at the beginning, middle, or towards the end of a local break, and include a hand-off to a local voice for a pitch or phone number. NOTE: - These segments are only available to stations that have confirmed plans to air the Spring 2012 season of The Moth Radio Hour. To confirm carriage, please contact Israel Smith , 612-377-3256 or ismarketing@yahoo.com or Joan Miller, 650-966-1957 or joanadrienne@gmail.com.

Mothradiohr-web_small Segment 1 -  "If Stories Matter to You":  Surrender to a good story on public radio.  If stories matter to you, let your station know.
Segment 2 -  "Not Picking Your Pocket":  Donate willingly to support this station's support of great stories.
Segment 3 -  "Moth + Public Radio = <3":  The Moth didn't have to go any further than public radio for an engaged audience.  Understand your world.  Civil conversation matters.
Segment 4 -  "Listen and Connect":  We've forgotten how to listen to each other - stories bring us back together.  To slow down and listen.
Segment 5 -  "The First Time I Dontated":  The first time you gave to public radio - stories that move into your heart, and move you to give.  The station gave me something and I gave back - evened the relationship.  Public radio can change you.

Here's The Thing Season 1 Fundraiser with Alec Baldwin and Lorne Michaels

From WNYC | Part of the Here's The Thing with Alec Baldwin series | 41:25

A fundraising version of Alec's fascinating interview with Lorne Michaels, cut to offer you three pledge breaks. Total running time *excluding breaks* is 39:09. Includes handoffs to local hosts. Stations may use the fundraiser *only* if they take all five Here's The Thing episodes. Cherry-picking is not permitted.

Htt_200x200_medium_small A fundraising version of Alec's fascinating interview with Lorne Michaels, cut to offer you three pledge breaks. Total running time *excluding breaks* is 39:09. Includes handoffs to local hosts. Stations may use the fundraiser *only* if they take all five Here's The Thing episodes. Cherry-picking is not permitted.

Radiolab Pledge Spot - The Invisible Infrastructure of Radio

From WNYC | Part of the Radiolab series | :56

Jad Abumrad of Radio Lab fame has created a lot of pledge spots including this one ready for air. He has also produced really good spots for WNYC which are worth checking out as an example of great pledge production.

Rl_wnyc_org_small Radiolab pledge spot about the invisible infrastructure of radio.

Story Corps Fundraiser Piece 1

From WNYC | 01:00

There are a number of StoryCorps spots in the Soundbank for your use. This is just one example of these moving spots complete with a pitch from David Isay.

Default-piece-image-0 David Isay Story Corps Fundraiser Piece Piece 1 of 4 "Being a Parent"

Fundraising Testimonial

From Charlie Schroeder | :30

Public radio members say why they joined.

Default-piece-image-1 A montage of different public radio members explain why they joined their local station and why everyone who hasn't should. (Note, this piece is generic. Not generic boring. Generic in that anyone can use it.)

I like public radio because...

From Wisconsin Public Radio | Part of the Wisconsin Public Radio and Minnesota Public Radio New Member Pledge Drive Spots series | 01:05

"I like public radio because..." WPR

Default-piece-image-2 "I like public radio because..." WPR

Fabuphilitis PSA

From New Hampshire Public Radio | Part of the Fundraising Pieces series | 01:11

An affliction that disproportionately affects public radio listeners.

Default-piece-image-0 VO: It affects scores of people everyday... Vox: I never thought it would happen to me... VO: People all over the country are succumbing at alarming rates... Vox: But then I found myself sitting in my car after I'd put it into park...just sitting there... Vox: I haven't even told my husband about it. Vox: I keep going back... Vox: I keep wanting more... Vox: I think my friends are starting to notice... Vox: But I can?t stop, I need to keep listening... VO: Have you been taking an inordinate interest in the platforms of the presidential candidates? Have you found yourself wondering about whether Ivory Billed Woodpecker sightings are hoaxes? If you recognize these symptoms then you might have Fabu-philitis an affliction marked by increased curiosity in the world around you, sympathy or even appreciation for terrible puns, and slackened interest in Britney Spears. Public Radio listeners are especially susceptible to Fabu-philitis. If you or someone you know has developed Fabu-philitis stay tuned for the number to call. We can't help, but we can ease the guilt a little. Vox: I always thought it was something that happened to other people.

Podcasting Fundraiser

From Charlie Schroeder | :30

Short Fundraiser about Podcasting

Default-piece-image-1 Generic fundraising piece that addresses the cost of podcasting.


Music Format -- Ready to Air

Sound Opinions Weird Instruments Fundraiser

From Sound Opinions | Part of the Sound Opinions Fundraisers series | 40:40

There are three episode segments for stations to broadcast during their hour of Sound Opinions.

So2013_cmyk_small General Information
This is a special fundraising edition of Sound Opinions hosted by Jim DeRogatis and Greg Kot. This episode features Jim and Greg's discussion of the Weird Instruments of rock and roll. Jim and Greg have selected songs featuring instruments not traditionally used in pop music - the ocarina, the autoharp, the didgeridoo and more. They argue that these unusual and underappreciated instruments make these songs a success. Tracks include The Rolling Stones' "Under My Thumb," Aphex Twin's "Digeridoo," Cat Power's "Sea of Love," and AC/DC's "It's a Long Way to the Top (If You Wanna Rock n' Roll)."      

This program is certain to spark conversation and debate among listeners as much as it did Jim and Greg. There are 3 episode segments to be aired sequentially during the Sound Opinions hour Pitch time has been allotted.

Fundraising Segments

Segment 1: SO_WeirdInstruments_Fundraiser_001: 1:00

Segment 2: SO_WeirdInstruments_Fundraiser_002: 21:42

Segment 3: SO_WeirdInstruments_Fundraiser_003: 17:58

Total Segment Time: 40:40
Pitch Time: 18:20

Sound Opinions Unsung Heroes Fundraiser

From Sound Opinions | Part of the Sound Opinions Fundraisers series | 34:58

There are three episode segments for stations to broadcast during their hour of Sound Opinions.

So2013_cmyk_small General Information
This is a special fundraising edition of Sound Opinions hosted by Jim DeRogatis and Greg Kot. This episode features Jim and Greg's discussion of the Unsung Heroes of Rock and Roll. Jim and Greg have selected musicians that have contributed greatly to the history of popular music but don't get enough credit. These artists include Jerome Green, Augie Myers, Ben "Bosstone" Carr, Hal Blaine, John Paul Jones, James Jamerson, Ringo Starr, and Malcolm Young.

This program is certain to spark conversation and debate among listeners as much as it does Jim and Greg. There are 3 episode segments to be aired sequentially during the Sound Opinions hour. Pitch time has been allotted.

Segments in this fundraising program include:

Segment 1: SO_UnsungHeroes_Fundraiser_001: 11:00

Segment 2: SO_UnsungHeroes_Fundraiser_002:  9:20

Segment 3: SO_UnsungHeroes_Fundraiser_003: 14:40

Total Segment Time: 35:00
Pitch Time: 24:00

This I Believe Pledge Spot - The Power of Music

From This I Believe | Part of the This I Believe series | 01:15

Composer Joan Tower talks about the power of music

Tiblogosmall_small In this excerpt from her This I Believe essay, composer and pianist Joan Tower talks the power of music, especially in her own life. Perfect for use during pledge drives, she hits many of the core values of classical music listeners.

This I Believe Pledge Spot - What Music Means to Me

From This I Believe | Part of the This I Believe series | 01:30

Composer Joan Tower talks about what music means to her

Tiblogosmall_small In this excerpt from her This I Believe essay, composer and pianist Joan Tower talks about what music means to her. Perfect for use during pledge drives, she hits many of the core values of classical music listeners.

Soundbank Funders - Richard Stoltzman (Power in Music)

From Listener Directed Productions, Inc. | 01:00

For your Fundraising campaign, clarinetist Richard Stoltzman reminds your listeners of the power of music. He adds that "finding music that appeals to you is one of the greatest human discoveries," and that they're likely to find the music they love on Public Radio. Use this 59 second clip (with music) as a fundraising message during your classical music fundraising programming. Scroll down to read the Funder transcript and the Suggested Host Outro.

Richardstoltzman2byjohnpearson_small Use this Funder Spot during your Classical Music Fundraising, but especially before or after playing any performance by clarinetist Richard Stoltzman. For recording options, go to http://www.arkivmusic.com/classical.

FUNDER TRANSCRIPT
"We all agree there's power in music - the power to inspire intense emotions, the power to make you think. Hello, I'm clarinetist Richard Stoltzman. Music can take you deep inside yourself like very few things on earth. Finding music that appeals to you is one of the greatest human discoveries. And you're likely to find your music here on Public Radio. Please support music, old and new, and the music yet to be written, by making a pledge. Here's how and thanks."

SUGGESTED HOST OUTRO
Please call (insert station phone number), or you can make your contribution online at (insert station web address). Put the power of your contribution to work at (insert station name) so you can continue to discover and enjoy classical music everyday. Please call now.

(To download a .txt file of this suggested copy, click on the Attachments tab above.)

Additional fundraising messages are available from Virtuoso Voices(tm), an interview clip service for classical music stations, presenting today's preeminent classical music performers, conductors and composers talking in 15 to 35 second sound bites. These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages. Each month, subscribing stations receive at least two different fundraising spots read by the performers we interview. Twice a year, we provide your station with fully produced fundraising messages with options enabling you to customize each spot to the specific sound and fundraising terminology of your station.

The produced fundraising messages are distributed in February and September in advance of when most stations fundraise, including the nationally coordinated drive. Stations may request custom fundraising scripts read by the performers we interview. We fill these requests whenever possible and in the order in which they are received.

VIRTUOSO VOICES(tm)

"Classical Music's Virtuosos Want a Word with Your Listeners(tm)."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.

Soundbank Funders - Hilary Hahn (All About You)

From Listener Directed Productions, Inc. | :59

For your fundraising campaign, this clips features violinist Hilary Hahn. She strives to give her audience more than just the gift of great music when she performs in concert. A transcript, Suggested Host Intro and Outro texts and music bed information are listed below.

Hilary_hahn_small Use this Funder Spot during your Classical Music Fundraising programming, and especially before or after playing a performance by Hilary Hahn.  Music Options for before or after the spot are listed below.  BEST PRACTICES:  Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once every other hour.  Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action.


FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music:  Vaughan Williams "Lark Ascending"

Intro: For some performers, it's not all about the applause and the prestige of playing on the great concert stages of the world.  For violinist Hilary Hahn, it's all about you.

Hilary Hahn Clip:  "I would really like people to just enjoy the music, and maybe get away from their daily lives a little bit or, have a chance to sit and think in peace and quiet.  I think it's rare these days that people have a chance to just be someplace where there are very few distractions."

Outro: Give something back to your Public Radio station so performers like Hilary Hahn can continue to give you the peace and enjoyment of classical music everyday.  Please make a contribution. (Text out at 0:46)  


SUGGESTED LIVE HOST OUTRO 

Please call (insert station phone number), or make your contribution online at (insert station web address). Classical music on (insert station name) is made possible by your financial support.  Please call now....

Music....to 0:59


(To download a .txt file of the suggested copy for each of these three options, click on the Attachments tab above.)


Additional fundraising messages are available from Virtuoso Voices(tm), an interview clip service for classical music stations, presenting today's preeminent classical music performers, conductors and composers talking in 15 to 35 second sound bites. These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages. Each month, subscribing stations receive at least two different fundraising spots read by the performers we interview. Twice a year, we provide your station with fully produced fundraising messages with options enabling you to customize each spot to the specific sound and fundraising terminology of your station.

The produced fundraising messages are distributed in February and September in advance of when most stations fundraise, including the nationally coordinated drive. Stations may request custom fundraising scripts read by the performers we interview. We fill these requests whenever possible and in the order in which they are received.

WHAT IS VIRTUOSO VOICES™?

Virtuoso Voices™ is a performer interview service that provides short interview segments to radio stations, their websites and other online platforms.

Virtuoso Voices provides stations with a new strategy for presenting classical music on the radio by directly involving the performer in the introduction of the music.  These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Program content is taken from interviews with internationally recognized classical music performers, such as Gil Shaham, Yo-Yo Ma, Marin Alsop, Lorin Maazel, Joshua Bell, Hilary Hahn and Michael Tilson Thomas.

For more information and to see additional ways to use these clips, please visit our website, www.virtuosovoices.org.


Virtuoso Voices™ Fundraising Service

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

Please visit the fundraising page of our website for examples and further information.  www.virtuosovoices.org/fundraising.


VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.


News Format -- Fundraising Sample

VPR Fundraising Pieces

From Vermont Public Radio | 01:10

Various Samples

Default-piece-image-0 Samples of VPR testimonials and feature pieces for use during pledge.

A Kid Named Henry

From KUOW | Part of the Spring 2006 Fundraising Spots series | 01:30

A testimonial

Playing
A Kid Named Henry
From
KUOW

Default-piece-image-2 A 10-year-old listener tells us why he listens to KUOW and why he is a member.

KUT Fund Raising Spots

From KUT | 03:55

Spots for On Air Fund Drive

Default-piece-image-1 Spots for On Air Fund Drive 1. Mike Singley - Listening to Afro Pop on Friday evenings in his law firm 2. Ray Benson - KUT has always been there, turned him on to Darden Smith 3. Amber Roland - Hearing Bob Edwards for the first time gave information like she'd never heard before. Fell in love with public radio 4. Lauren Cole - Mozart's Birthday 5. Lydia Agraz - Found Horizontes and Latino USA on KUT and fell in love 6. Austinites discuss what's essential about Austin 7. Austinites discuss what they love about Austin

WUWF Fundraising Spots

From Marcia Alvar | 08:16

WUWF had the challenge of asking for support shortly after Hurricane Ivan when so much of their community had been devastated. This is a tricky thing to do. Spots 5,6, and 7 are great examples of finding people in the community who can tell the story of how important the station is in times of crisis.

Default-piece-image-1 WUWF Fundraising Spots

NCPR Fundraising Spots - PRPD ACE Award Winners

From Marcia Alvar | 09:49

13 award-winning Fundraising spots from North Country Public Radio

Default-piece-image-1 "What are your North Country Essentials?"

Listener Testimonial

From WUNC | Part of the WUNC Fundraising series | 02:45

a listener testimonial

Playing
Listener Testimonial
From
WUNC

Default-piece-image-2 a listener testimonial

I'm KUOW

From KUOW | Part of the Fall 2008 Fundraising Spots series | :47

"It's a lot of little journeys every single day."

Playing
I'm KUOW
From
KUOW

Default-piece-image-1 KUOW listeners talk about what public radio means to them.


Music Format -- Fundraising Sample

WTMD End of year 2008, Beginning of 2009

From Steve Yasko | 11:37

Check out these spots from WTMD, a AAA station in Baltimore, MD. Many of them address the economic crisis. Good examples of fundraising spots that you can air outside of your pledge drives.

Default-piece-image-0 These are a small collection of spots used by WTMD at the end of the year 2008 and the beginning of 2009.

WXPN Listener Testimonials (Series)

Produced by WXPN

Most recent piece in this series:

Listener Testimonial - Patti

From WXPN | Part of the WXPN Listener Testimonials series | :37

Default-playlist-image_small Patti talks about how XPN allows her to live Mastercard moments...everything is priceless. 

WXPN Artist Testimonial - Dar Williams

From WXPN | :28

Singer Songwriter Dar Williams talks about the value of WXPN in her own words.

Default-playlist-image_small WXPN produced a series of artist testimonials. Some of the spots were scripted but in this one, Dar Williams tells a personal story about how WXPN has impacted her career. 

WGBH Fundraising Spot for Jazz #2

From WGBH Radio Boston | 02:23

The spiritual aspect of A Love Supreme

Default-piece-image-0 WGBH jazz fan Mark Paskind talks about the spiritual aspect of John Coltrane's music, specifically in A Love Supreme, and what that piece of music does for him on a personal level. He also talks about the importance of hearing this music on public radio. Concludes with a call to action, to contribute to WGBH.

VPR Listener Testimonials

From Vermont Public Radio | 03:14

Vermont Public Radio Listener Testimonials

Default-piece-image-0 Four :30 listener testimonials produced for VPR's Fall 2005 drive. Includes testimonials from singer Bonnie Raitt and Troy Peter, composer and Vermont Youth Orchestra Conductor .

KJZZ Fundraising Spots - PRPD ACE Honorable Mention

From Marcia Alvar | 07:03

A number of stations are doing Power Hours now but it all started with KJZZ. Hear this telescoped version of a Power Hour and notice how focused all of the messaging is.

Default-piece-image-1 Fundraisers from KJZZ - Honorable Mention in the PRPD ACE Awards


Tips for Pledge Drive Production

In an Advanced Production for On-Air Fundraising webinar Jay Clayton, DEI's Individual Giving Coordinator and Ingrid Lakey, PRX's Fundraising Soundbank Curator, talked about various aspects of why and how to use production in pledge drives. In this section you'll find examples of production that illustrate these points. Click here to view/listen to the webinar.

New member testimonial 3

From Wisconsin Public Radio | Part of the Wisconsin Public Radio and Minnesota Public Radio New Member Pledge Drive Spots series | :34

This is a great new member spot from Minnesota Public Radio that lets the listener talk about personal responsibility in a way that would be tough for the station pitchers to get away with.

Default-piece-image-1 New member testimonial - MPR

Amy Sedaris Book Premium Spot

From WNYC | 01:10

This spot stands out because, well, it’s Amy Sedaris delivering the message. But more importantly, she says things you wouldn’t want your own pitchers to say and she makes it all work!

Default-piece-image-0 Satirist Amy Sedaris voices this premium spot for WNYC. Her book is  I Like You: Hospitality Under the Influence.

Music Premium Spot

From WUNC | Part of the WUNC Fundraising series | 01:00

Some stations are using produced spots for some or all of their premiums. This can be especially useful for CDs since you can take a show don't tell approach by playing various cuts instead of listening to the live pitcher just read you the names of the songs.

Playing
Music Premium Spot
From
WUNC

Default-piece-image-0 a thank you gift spot about a folk music CD

Premium Spot - EcoTote

From WNYC | :58

Let’s face it. There’s not a lot to say about tote bags. So WNYC found a clever approach to generating excitement about its bag by focusing on what not to use it for. The bag, by the way, is consistently one of the most popular thank you gifts at the station.

Default-piece-image-0 WNYC produced a funny spot with sound effects for the WNYC EcoTote, a thank you gift for a pledge of $60.

Promo - Testimonial for 1-day drive

From Julia Knaus | Part of the One-Day Fundraising Drive Promotional Spots series | 01:00

Here we have a good example of how WVIA promoted their 1 day drive with a testimonial on the importance of the station.

Default-piece-image-2 Susan tells the WVIA listeners why this 1-day fundraising drive is such a great idea.

Fundraising Promo: Making Radio Locally

From WNYC | Part of the WNYC 2004 Fundraisers series | 01:50

One of the things WNYC is really consistent about is making their pledge production sound like their station, in other words, during a pledge drive, they don't turn into a different station. A major focus of WNYC is to reflect the culture and sensibilities of their community. They do this in their pledge production as well as you'll hear in this spot.

Default-piece-image-1 Highlights local programs on WNYC, and presents the station as a radio community of producers and listeners. This promo is for sample use only.

Radio Lab pledge spot

From WNYC | 01:07

Public Radio makes good use of sound and takes full advantage of the medium of radio in much of its best reporting and storytelling. Here’s an example of a spot from WNYC and Radiolab’s Jad Abumrad and Robert Krulwich that extends the effective use of sound to remind listeners why they value public radio and why it’s worthy of their financial support.

Default-piece-image-1 Jad Abumrad and Robert Krulwich, hosts of Radio Lab, talk about a show for the new season about laughter and how it takes time and money to pull their kind of show together. They end with a invitation to make a pledge to WNYC. 

Renewal Process Spot - Kurt Anderson

From WNYC | 01:02

Many stations are hungry for new contributors, often overlooking that their best prospects are their existing contributors, those who don’t renew their support, but could. Here’s a clever spot from WNYC and Studio 360s Kurt Anderson that reminds listeners to renew their support, emphasizing that it’s a: important, b: easy, and c: something they should do right now, while they’re thinking about it.

Default-piece-image-0 Here is a process spot about the importance of renewing your membership to WNYC. Studio 360 host Kurt Anderson voices this spot.

Shrink Wrapped Public Radio Pledge Spot

From WNYC | :51

The message here is made simple, but there’s a lot going on. In one well-executed spot WNYC’s Jad Abumrad reminds listeners that they rely on the station, that their listening is worthy of their financial support and that a contribution is affordable.

Default-piece-image-1 Jad Abumrad asks the question: if you shrink wrapped a day's worth of WNYC programming, would you pay a quarter for it? Of course you would. That's a $100 a year pledge to WNYC. 

WNYC Pledge Spot - Guilt

From WNYC | 01:03

Ira Glass has proven time after time that listeners respond when we lighten up our fundraising messages. It’s not always easy to do, but WNYC came up with a clever approach to reminding listeners that it’s time to give, pure and simple.

Default-piece-image-2 WNYC produced this pledge spot making fun of guilt trips. It ends with "WNYC - no guilt trips, just great radio."

Fish

From WCAI / WNAN | 01:01

The writing and Jay Allison's delivery make this piece work as humor and also as fundraising material. The premise of the spot could fall flat if not executed well. A witty idea is not enough so be brutal if you try something and it doesn't work...either try again with different on-air talent, rewrite it, or be willing to admit if you can't really make it work even if you loved the idea of it.

Playing
Fish
From
WCAI / WNAN

Default-piece-image-2 This is from our "Please, we need your help," campaign. At WCAI/WNAN we broadcast this during our fundraisers. We know humor is subjective but we think this is sort of funny


NPR Fundraising Archive

NPR has combed through its vast collection of fundraising spots and segments and selected pieces that a) stand the test of time and b) are great pledge content. So NPR stations - dig in! These are here for your use!

Below is just a selection of what's available... See what else is available from the NPR Fundraising Archive.

A Vaccum - Tom & Ray Magliozzi

From NPR Fundraising | :38

NPR Production Archives

Tom & Ray Magliozzi - CAR TALK

Default-piece-image-0 NPR Production Archives
 
Tom & Ray Magliozzi - CAR TALK

The high spirited Tom & Ray pitch for public radio.  (They offer a play on the word "vaccum")

Our Letter to You - Robert Siegel

From NPR Fundraising | :58

NPR Production Archives

Robert Siegel - NPR News

Default-piece-image-0 NPR Production Archives

Dear Listener Letter

Robert Siegel reads a letter of thanks to the listener.

Judicial History - Nina Totenberg

From NPR Fundraising | :40

NPR Production Archives

Nina Totenberg - NPR News

Default-piece-image-0

NPR Production Archives

Nina Totenberg

We live is historic times.  Nina Totenberg talks about the importance of covering of supreme court decisions.  

My Night Nightmare - Terry Gross

From NPR Fundraising | :38

NPR Production Archives

Terry Gross - FRESH AIR

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NPR Production Archives

Terry Gross -  FRESH AIR

Terry Gross says that making a pledge helps us all to sleep better.

Foreign News Coverage - Syliva Poggioli

From NPR Fundraising | :50

NPR Production Archives

Sylvia Poggioli - NPR News

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NPR Production Archives

Sylvia Poggioli -  NPR News

Sylvia's testimonial about covering foreign news.

Source of Ideas - Bill Moyers

From NPR Fundraising | :43

NPR Production Archives

Bill Moyers -

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NPR Production Archives

Bill Moyers says that public radio inspires the mind.

Listners Sound Like This - Wynton Marsalis

From NPR Fundraising | :51

NPR Production Archives

Jazz Master Wynton Marsalis

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NPR Production Archives
Jazz Master Wynton Marsalis

In this uplifting fundraising spot,  Marsalis describes what listener support would sound like as a musical composition.

Our Stories - Liane Hansen

From NPR Fundraising | :33

NPR Production Archives

Liane Hansen - NPR News

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NPR Production Archives

Liane Hansen  - NPR News

Public radio is a record of our oral history.  It explore our hereos, artists, newsmakers, ourselves.

Backpacking - Hector Elizondo

From NPR Fundraising | :44

NPR Production Archives

Actor Hector Elizondo talks about his love for All Things Considered.

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NPR Production Archives

Actor Hector Elizondo talks about his love for All Things Considered by sharing an experience he had after a day of hiking.

Tough Question - Terry Gross

From NPR Fundraising | :46

OAFP Production Archives

Tough Question - Terry Gross

FRESH AIR

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Tough Question -  Terry Gross  for  FRESH AIR

Terry Gross ask the tough questions of listners during a membership drive.

Bob Duncan

From NPR Fundraising | 03:11

OAFP Production Archive Segment

Bob Duncan

Bob Duncan is known around NPR headquarters as the man with a very important connection to NPR reporters overseas. We listen in as he runs interference on a story from Rachel Martin in Baghdad.

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BOB DUNCAN

  

Bob Duncan is known around NPR headquarters as the man with a very important connection to NPR reporters overseas.  We listen in as he runs interference on a story from Rachel Martin in Baghdad.

 

How many reporters, producers, editors and engineers does it take to make great radio?  The production chain is complicated and time consuming.  It is also expensive.  NPR reporters are the most self sufficient in the business, especially when compared to TV and other media who travel with extensive staff, camera men, sound men. 

 

It takes people like Bob Duncan to make sure that every reporter is equipped and ready to venture out to bring us the story.  Duncan makes sure the reporter has his or her own sat phone, cell phone, laptop, wireless connection, power, and working equipment.  Duncan works around the clock so we can send out reporters with the confidence that they will be able to make their deadlines and send their stories home.  

 

Listener Testimonial - Lisa

From WXPN | Part of the WXPN Listener Testimonials series | :33

Listener Testimonial - Lisa

Default-playlist-image_small Lisa talks about the value of her WXPN membership compared to cost of concert tickets.