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Some say The Gourds have never been ready for primetime. They don't test well with the Clear Channel crowd. But even without radio support, their hardcore fanbase has mushroomed and is likely to grow even more with this release. "Heavy Ornamentals" is the 8th recording from this genre-bending quintet. From KUT in Austin, music journalist Dante Dominick offers a review.
Copy ends at 3:49, music is in full (fade at your discretion) until the song ends at 4:55. Your announcers' tag:
"That's Austin-based music journalist Dante Dominick reviewing "Heavy Ornamentals"--the new release from the Gourds."
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Piece Description
Some say The Gourds have never been ready for primetime. They don't test well with the Clear Channel crowd. But even without radio support, their hardcore fanbase has mushroomed and is likely to grow even more with this release. "Heavy Ornamentals" is the 8th recording from this genre-bending quintet. From KUT in Austin, music journalist Dante Dominick offers a review. Copy ends at 3:49, music is in full (fade at your discretion) until the song ends at 4:55. Your announcers' tag: "That's Austin-based music journalist Dante Dominick reviewing "Heavy Ornamentals"--the new release from the Gourds."
2 Comments
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Review of New Music Review: The Gourds' "Heavy Ornamentals"How do you judge a review of a Band you don't particularly like? Well, of course the job here to review the radio work, not the work being reviewed. This review is just fine, though the opening is a bit jarring; expecting the listener to be a bit more familiar with the band than the narrator gives us...and there is no intro copy on the piece's page to give a way in to the review. Otherwise this is top notch reviewing. Like most reviews, it's a few parts music and few parts commentary. The production and leveling is fine. It's a great review to air if your station is into this band. For the most part, the narrator is enthusiastic, credible and insightful. Bordering a little too much on the Fan side of the fence, but nothing gushy. The reviewer does of course jab at belt line about how mainstream radio won't play the Gourds. That's never a good line to leave in a review...some commercial station somewhere is going to play them. Either cross town (as in this case) or on some station that streams like we do. |
Timing and Cues
Text of review ends with the words "...ready to join the club" at 3:50. Music comes up in full until the end of the song at 4:55. (Fade at your discretion.)
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Backannounce: Austin music journalist Dante Dominick reviewing "Heavy Ornamentals"--the new release from The Gourds.
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Mick Kennedy
Posted on February 18, 2006 at 05:25 AM | Permalink
Review of New Music Review: The Gourds' "Heavy Ornamentals"
Hi,
I'm a longtime Gourds fan from way back. Met them ('97??-could it be that long?) in a truckstop on the way back from Belton when a friend of mine were attending the first meeting of the Texas Chapter of the American Gourd Society (real gourds). My car was cammed full of gourds and I came out of the diner to find Kev, Jimmy, Claude and Charlie climbing over my car stuffing notes and cd's under the wipers, in the windows and up the tailpipe. They were laughing like mad. We had a fun meeting and have stayed in touch since.
I loved the radio piece (as I would any positive exposure to this great band) my only gentle critique is that I guess there's probably a limit on the time length but a little more background info would help the un-initiated. The song selections are great (though inclusion of a soundbite from ealier work might give some context.)
my two pesos,
keep up the good work!
Mick Kennedy