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Jugaad Innovation/User Innovation

From: Michelle Sweet
Series: Innovation Hub
Length: 52:00

How do you conceive of a refrigerator that doesn't run on electricity? That's what's behind the Indian philosophy of Jugaad-- or flexible frugal thinking. WGBH Radio's Kara Miller talks with with two authors of the new book; and a look at how users of products like cameras and baby strollers can't help but want to make them better. Read the full description.

Piece Audio

Promos

Playing: Jugaad Innovation/User Innovation
From: Michelle Sweet

Default-piece-image-2 How do you conceive of a refrigerator that doesn't run on electricity? That's what's behind the Indian philosophy of Jugaad-- or flexible frugal thinking. WGBH Radio's Kara Miller talks with with two authors of the new book; and a look at how users of products like cameras and baby strollers can't help but want to make them better.

Piece Description

Broadcast History

July 28, 2012 WGBH Radio

Timing and Cues

Billboard is :60

IH20120728-A 23:02
Opens with Indian/Bollywood music
"Welcome to Innovation Hub, I'm Kara Miller...
includes fwd promote for IH Seg 2
... online at wgbh.org/innovationhub."

IH20120728-B 27:57
Opens with theme music from Laverne & Shirley
"Welcome back to Innovation Hub, I'm Kara Miller...
... more big ideas. I'm Kara Miller and this is Innovation Hub." Music finishes out to end.