Evaluating the taste and cost of "Two-Buck Chuck"
For the last ten years, the supermarket chain Trader Joe's has been selling its Charles Shaw Wines – better known as Two-Buck Chuck – for two bucks. It's been a great success. In fact, a recent editions of Trader Joe's “Fearless Flyer” newspaper says: “We do think we know why these wines have struck a chord – they've proven that wine doesn't need to be expensive to be good, drinkable wine. These are not expensive, they are good, and they're very drinkable.” KALW's Artjoms Konohovs decided to explore the true cost of cheap wine.
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Aired on Crosscurrents on KALW public radio on May 14, 2012.