Caption: Better Mousetrap, Credit: Seth Shostak
Image by: Seth Shostak 
Better Mousetrap 

Better Mousetrap

From: Big Picture Science
Series: Big Picture Science
Length: 54:01

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How inventors get their ideas, what happens when their creations spawn entire new industries, and how the inventor of a squirt gun might just have a game changer for solar energy. Read the full description.

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It's the perennial dream: build a better mousetrap, and the world will beat a path to your door. We go to San Jose’s famed Tech Museum to learn what it takes to turn a good idea into a grand success.

Remember the Super Soaker squirt gun? Hear how its inventor is now changing the rules for solar energy.

Where do good ideas come from? A Eureka moment in the bathtub? We’ll find out that it doesn’t happen so quickly – or easily.

And finally, the life cycle of society-changing technologies, from the birth of radio to the future of the Internet.

Inventions, inventors and innovation: all part of the mix on “Better Mousetrap.”

Guests:

   Steven Johnson – Author of Where Good Ideas Come From: The Natural History of Innovation

   Lonnie Johnson – Inventor and former NASA engineer; CEO of Johnson Research and Development Company

   Tim Wu – Professor of Communication Law at Columbia University and author of The Master Switch: The Rise and Fall of Information Empires (Borzoi Books)

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Piece Description

It's the perennial dream: build a better mousetrap, and the world will beat a path to your door. We go to San Jose’s famed Tech Museum to learn what it takes to turn a good idea into a grand success.

Remember the Super Soaker squirt gun? Hear how its inventor is now changing the rules for solar energy.

Where do good ideas come from? A Eureka moment in the bathtub? We’ll find out that it doesn’t happen so quickly – or easily.

And finally, the life cycle of society-changing technologies, from the birth of radio to the future of the Internet.

Inventions, inventors and innovation: all part of the mix on “Better Mousetrap.”

Guests:

   Steven Johnson – Author of Where Good Ideas Come From: The Natural History of Innovation

   Lonnie Johnson – Inventor and former NASA engineer; CEO of Johnson Research and Development Company

   Tim Wu – Professor of Communication Law at Columbia University and author of The Master Switch: The Rise and Fall of Information Empires (Borzoi Books)

Broadcast History

first released 2/7/11

Additional Files

Additional Credits

Seth Shostak – Host and Producer
Molly Bentley – Co-Host and Executive Producer
Gary Niederhoff – Producer
Barbara Vance - Production Assistant
Jay Weiler - Volunteer

Related Website

http://radio.seti.org