- Playing
- Hola Bloomington - February 17, 2012
- From
- WFHB
“U.S. marketers…fail to see that the content on 'Spanish' media isn’t relevant solely because its in Spanish, its relevant and compelling because it speaks to who we are as a people, foreign or U.S. Born" says Antonio Ruiz of the Vidal Partnership. Hosts Janis Carrasquel and Jose Toledo chat with Mr. Ruiz about marketing campaigns that target Hispanic audiences. Also featured: A weekly review of the daily local news and another installment of ¿Sabias Que? bringing you topics of interest to Latinos today. Music featured: Locos por Juana and Babasonicos.
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Related Pieces
Piece Description
“U.S. marketers…fail to see that the content on 'Spanish' media isn’t relevant solely because its in Spanish, its relevant and compelling because it speaks to who we are as a people, foreign or U.S. Born" says Antonio Ruiz of the Vidal Partnership. Hosts Janis Carrasquel and Jose Toledo chat with Mr. Ruiz about marketing campaigns that target Hispanic audiences. Also featured: A weekly review of the daily local news and another installment of ¿Sabias Que? bringing you topics of interest to Latinos today. Music featured: Locos por Juana and Babasonicos.
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