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We tell you how to name a new drug.
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- Pharmaceutical Names
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- NPR
We tell you how to name a new drug.
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Timing and Cues
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HOST INTRO: Here, as always, to make your life easier…Mike Danforth and Ian Chillag of NPR’s How To Do Everything. This time around: how to name a pharmaceutical drug.
Incue: Hey Brian, how can we help you.
Outcue: And if there's anything else, just ask.
HOST BACKANNOUNCE: That was Mike Danforth and Ian Chillag of NPR’s How To Do Everything, with Scott Piergrossi of the Brand Institute. To hear the full How To Do Everything show, go to howtodoeverything dot org.
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Incue: Just so you can keep us straight...
Outcue: And if there's anything else, just ask.
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