Caption: TOMS Founder, Blake Mycoskie.
TOMS Founder, Blake Mycoskie. 

TOMS Shoes - A Closer Look

From: Amy Costello
Series: Tiny Spark
Length: 19:11

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TOMS shoes promises that if you buy a pair of its canvas slip-ons, they'll give a pair to a child in need. The company's "Buy One, Give One" business model has been wildly successful. But we investigate whether TOMS is good aid by looking at how its shoes are distributed around the world, who they're given to, and why. Read the full description.

Blake_low_small Now, more than ever before, we are seeing an increasing number of companies in the private sector that are purporting to do good. TOMS shoes is one of them. The company promises that if you buy a pair of its shoes, they'll give a pair to a child in a poor country. The TOMS business model has been wildly successful. The company's sold more than two million pairs of shoes since its launch six years ago and says it has given away two million more to poor children across the globe. Bill Clinton has called TOMS founder, Blake Mycoskie, one of the most interesting entrepreneurs he's ever met.

Blake's for-profit company has made handsome profits but some question whether TOMS shoes is good aid.

"It starts with a solution that we, or the donor, or the giver, thinks is appropriate," Laura Freschi of New York University tells us. "That is, 'We would like to give people shoes,' which, in my opinion, is backwards because the way it should really start is with the person receiving to say, 'Well, what is your priority? What is it that you need?'"

Our story also look at TOMS' Giving Partners; non-profits the company works with to distribute its shoes to children around the globe.  As we started to compile a spreadsheet on TOMS Giving Partners, we were surprised to see the number of Evangelical groups that kept cropping up. This got us looking into Blake Mycoskie's particular brand of Christian faith and how it may be informing the groups his company partners with and how they distribute TOMS shoes.

UPDATE: TOMS refused repeated requests for an interview but did release this written statement from Sebastian Fries, TOMS' chief giving officer:

"While we welcome all opinions and points of view, we're surprised that Amy Costello chose not to speak with, or include, any of our current Giving Partners for her segment, nor the numerous supporters of TOMS and our business model throughout the NGO and academic communities who have a more balanced assessment. 

Regardless of the reporter's suggestions, TOMS is a secular company.  While we are constantly trying to learn and improve our approach,  we're extremely proud of what we have accomplished through the One for One model in such a short amount of time, and remain committed to giving shoes and helping give sight to people in need around the world." 


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Piece Description

Now, more than ever before, we are seeing an increasing number of companies in the private sector that are purporting to do good. TOMS shoes is one of them. The company promises that if you buy a pair of its shoes, they'll give a pair to a child in a poor country. The TOMS business model has been wildly successful. The company's sold more than two million pairs of shoes since its launch six years ago and says it has given away two million more to poor children across the globe. Bill Clinton has called TOMS founder, Blake Mycoskie, one of the most interesting entrepreneurs he's ever met.

Blake's for-profit company has made handsome profits but some question whether TOMS shoes is good aid.

"It starts with a solution that we, or the donor, or the giver, thinks is appropriate," Laura Freschi of New York University tells us. "That is, 'We would like to give people shoes,' which, in my opinion, is backwards because the way it should really start is with the person receiving to say, 'Well, what is your priority? What is it that you need?'"

Our story also look at TOMS' Giving Partners; non-profits the company works with to distribute its shoes to children around the globe.  As we started to compile a spreadsheet on TOMS Giving Partners, we were surprised to see the number of Evangelical groups that kept cropping up. This got us looking into Blake Mycoskie's particular brand of Christian faith and how it may be informing the groups his company partners with and how they distribute TOMS shoes.

UPDATE: TOMS refused repeated requests for an interview but did release this written statement from Sebastian Fries, TOMS' chief giving officer:

"While we welcome all opinions and points of view, we're surprised that Amy Costello chose not to speak with, or include, any of our current Giving Partners for her segment, nor the numerous supporters of TOMS and our business model throughout the NGO and academic communities who have a more balanced assessment. 

Regardless of the reporter's suggestions, TOMS is a secular company.  While we are constantly trying to learn and improve our approach,  we're extremely proud of what we have accomplished through the One for One model in such a short amount of time, and remain committed to giving shoes and helping give sight to people in need around the world." 


Transcript

Piece Audio Version

Welcome to Tiny Spark. I'm Amy Costello.
Blake Mycoskie is the handsome and sun-kissed founder of TOMS Shoes….the company that promises if you buy a pair of their canvas slip-ons they’ll give a pair to a child in a poor country.
Blake’s business model has been wildly successful…The for-profit company recently sold its two millionth pair…making TOMS shoes at least a $100 million dollar enterprise. There are TOMS campus clubs at colleges around the nation, there’s an annual awareness campaign in which hundreds of thousands of fans take part...Blake insists that he isn’t running a company, he’s spearheading a global movement by harnessing the power of consumers to get shoes on kids who don’t have them.
Bill Clinton has called Blake one of the most interesting entrepreneurs he’s ever met.
We wanted to find out more about TOMS Shoes and its 35-year-old founder. No doubt, the power of Blak...
Read the full transcript

shorter version Version

PROPOSED HOST INTRO:
Blake Mycoskie (MY-kos-kee) is the founder of TOMS Shoes….the company that promises if you buy a pair of its canvas slip-ons they’ll give a pair to a child in a poor country.
Blake’s business model has been wildly successful…The for-profit company recently sold its two millionth pair…making TOMS shoes at least a $100 million dollar enterprise. There are TOMS campus clubs at colleges around the nation, there’s an annual awareness campaign in which hundreds of thousands of fans take part...Blake insists that he isn’t running a company, he’s spearheading a global movement by harnessing the power of consumers to get shoes on kids who don’t have them.
Bill Clinton has called Blake one of the most interesting entrepreneurs he’s ever met.
Reporter Amy Costello wanted to find out more about TOMS Shoes and its 35-year-old founder. She followed the OTHER two million pairs...
Read the full transcript

Musical Works

Title Artist Album Label Year Length
La Tra (Basephunk Mix) Omar Sosa Mulatos Remix. Otá Records 2005 00:00

Related Website

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