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Pop-up shop revives Jewish American music

From: KALW
Length: 05:32

In San Francisco, the idea of "pop up" is ubiquitous. Pop-ups are temporary businesses, venues, or events that happen suddenly, in unexpected locations, and only for a short amount of time. There are pop-up bakeries, pop-up restaurants, pop-up magazines. And for a little while last month, housed in an old nail salon, there was Tikva Records, the world's first Jewish pop-up record store. The inside of the store looks like a set from a Jewish "Mad Men." Mid-century modern furniture is set against turquoise walls. A trophy case holds black and white Bar Mitzvah pictures. There’s a Yiddish screening room, and record covers with titles like "Mish Mosh," and "Hava Nagila Festival" line the walls. Read the full description.

Piece Audio

Playing: Pop-up shop revives Jewish American music
From: KALW

Default-piece-image-1 In San Francisco, the idea of "pop up" is ubiquitous. Pop-ups are temporary businesses, venues, or events that happen suddenly, in unexpected locations, and only for a short amount of time. There are pop-up bakeries, pop-up restaurants, pop-up magazines. And for a little while last month, housed in an old nail salon, there was Tikva Records, the world's first Jewish pop-up record store. The inside of the store looks like a set from a Jewish "Mad Men." Mid-century modern furniture is set against turquoise walls. A trophy case holds black and white Bar Mitzvah pictures. There’s a Yiddish screening room, and record covers with titles like "Mish Mosh," and "Hava Nagila Festival" line the walls.

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Piece Description

Broadcast History

Aired on Crosscurrents on KALW public radio 91.7FM on January 10, 2012.

Transcript

In San Francisco, the idea of "pop up" is ubiquitous. Pop-ups are temporary businesses, venues, or events that happen suddenly, in unexpected locations, and only for a short amount of time. There are pop-up bakeries, pop-up restaurants, pop-up magazines. And for a little while last month, housed in an old nail salon, there was Tikva Records, the world's first Jewish pop-up record store.

The inside of the store looks like a set from a Jewish "Mad Men." Mid-century modern furniture is set against turquoise walls. A trophy case holds black and white Bar Mitzvah pictures. There’s a Yiddish screening room, and record covers with titles like "Mish Mosh," and "Hava Nagila Festival" line the walls. Customers flip through bins of old LPs.

“They’re finding music that you didn’t realize someone had forgotten about, and recasting and reviving it, and it’s pretty cool,” Strolovitch says.

David Ka...
Read the full transcript