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- #3 - The Five Percent Rule
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The amount of effort Sally Herships put into her first investigative journalism piece….. well, it’s enough to drive you to smoke!
“The Five Percent Rule” is Sally’s 10-month-long foray into investigative reporting, a story on the under-pricing of tobacco on military bases. The piece aired on Marketplace in June of 2011 as part of a series on tobacco.
On this edition of HowSound, Sally talks about some of her behind-the-scenes work on the project. It’s a bit startling, actually. Huge spreadsheets, hundreds of phone calls…. even a new pair of special glasses to prevent the headaches she was getting from looking at a computer screen too long.
Sally says she received assistance from I.R.E. — Investigative Reporters and Editors. They were a tremendous help for this kind of deep reporting and exacting work.
Have a listen then let us know about your investigative work.
Ciao, Rob
PS – Here’s Sally’s blog for “The Five Percent Rule.” And, no, Sally doesn’t smoke.
PPS – This edition of HowSound was produced on Hindenburg software rather than ProTools, my usual audio editor of choice for a good dozen years. I haven’t switched to Hindenburg, but I sure like it a lot.
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Piece Description
The amount of effort Sally Herships put into her first investigative journalism piece….. well, it’s enough to drive you to smoke!
“The Five Percent Rule” is Sally’s 10-month-long foray into investigative reporting, a story on the under-pricing of tobacco on military bases. The piece aired on Marketplace in June of 2011 as part of a series on tobacco.
On this edition of HowSound, Sally talks about some of her behind-the-scenes work on the project. It’s a bit startling, actually. Huge spreadsheets, hundreds of phone calls…. even a new pair of special glasses to prevent the headaches she was getting from looking at a computer screen too long.
Sally says she received assistance from I.R.E. — Investigative Reporters and Editors. They were a tremendous help for this kind of deep reporting and exacting work.
Have a listen then let us know about your investigative work.
Ciao, Rob
PS – Here’s Sally’s blog for “The Five Percent Rule.” And, no, Sally doesn’t smoke.
PPS – This edition of HowSound was produced on Hindenburg software rather than ProTools, my usual audio editor of choice for a good dozen years. I haven’t switched to Hindenburg, but I sure like it a lot.
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