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Ups and Downs of Dynamic Ticketing

From: With Good Reason
Length: 00:28:59

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More and more teams like the San Francisco Giants are using dynamic ticket pricing for games, whereby the prices of tickets are determined by the demand for them. Read the full description.

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In 2010, baseball’s San Francisco Giants became the first professional sports team to use dynamic ticket pricing for games. It was the same year they won the World Series. A specialist in sport management studied the Giants’ ticket pricing practices and says more teams are following suit.

Also featured: Female athletes are three times more likely to suffer catastrophic knee injuries as male athletes. A physical therapist has found some simple exercises that help women’s soccer players prevent knee injuries.

And also: A biomedical engineer has led a drive to reduce head injuries to football players at all levels. Now Duma and his team have released results from the first study ever to measure blows to the helmets worn when children play football.

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Piece Description

In 2010, baseball’s San Francisco Giants became the first professional sports team to use dynamic ticket pricing for games. It was the same year they won the World Series. A specialist in sport management studied the Giants’ ticket pricing practices and says more teams are following suit.

Also featured: Female athletes are three times more likely to suffer catastrophic knee injuries as male athletes. A physical therapist has found some simple exercises that help women’s soccer players prevent knee injuries.

And also: A biomedical engineer has led a drive to reduce head injuries to football players at all levels. Now Duma and his team have released results from the first study ever to measure blows to the helmets worn when children play football.

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