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- Spain's challenge to Facebook: "Tuent"
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In Spain, like most other countries, social networks such as Facebook have been a runaway success. But for younger Spaniards, there’s another site that dominates the market, called Tuenti. With a unique blend of American and Spanish creativity, the company has grown enormously in recent years. But as Tuenti moves into the mobile phone market, a key test lies ahead. Guy Hedgecoe reports from Madrid.
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Related Pieces
Piece Description
In Spain, like most other countries, social networks such as Facebook have been a runaway success. But for younger Spaniards, there’s another site that dominates the market, called Tuenti. With a unique blend of American and Spanish creativity, the company has grown enormously in recent years. But as Tuenti moves into the mobile phone market, a key test lies ahead. Guy Hedgecoe reports from Madrid.
Timing and Cues
Series logo and Intro :44 (can be removed)
Piece Incue: "(spanish speaker fades under to 'this is an end of the year...
Piece Outcue: "... Guy Hedgecoe, Deutsche Welle Radio, Madrid."
Piece length: 4:31
Intro and Outro
INTRO:In Spain, like most other countries, social networks such as Facebook have been a runaway success. But for younger Spaniards, there’s another site that dominates the market, called Tuenti. With a unique blend of American and Spanish creativity, the company has grown enormously in recent years. But as Tuenti moves into the mobile phone market, a key test lies ahead. Guy Hedgecoe reports from Madrid.
OUTRO:Related Website
