
Cheryl Rogowski: Farm-to-Plate Innovator
Series: The Promised Land
From: American Public Media
Length: 00:54:00
Where does our food come from? Since we pay close attention to so many aspects of food in the holiday season, host Majora Carter visits the northern reaches of the New York metropolitan area, where Cheryl Rogowski, a fourth-generation farmer, grows 200 varieties of fruits and vegetables. In 2004, Cheryl became the first farmer to receive a MacArthur Fellowship. She was honored for her innovative approach to agricultural programs and for reimagining and reinvigorating the American family farm. Farming in the 21st century encompasses agricultural work but also addresses community, social, civic and education needs.
"It's not enough to just ride a tractor today," says Rogowski. She will give us a tour of her farm, and we'll hear from people she works with in the many programs she has created — from mentoring migrant farmers to creating low-cost CSAs for senior citizens, from supplying food for soup kitchens to helping with innovative sustainable farming programs in local communities.
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Piece Description
Where does our food come from? Since we pay close attention to so many aspects of food in the holiday season, host Majora Carter visits the northern reaches of the New York metropolitan area, where Cheryl Rogowski, a fourth-generation farmer, grows 200 varieties of fruits and vegetables. In 2004, Cheryl became the first farmer to receive a MacArthur Fellowship. She was honored for her innovative approach to agricultural programs and for reimagining and reinvigorating the American family farm. Farming in the 21st century encompasses agricultural work but also addresses community, social, civic and education needs.
"It's not enough to just ride a tractor today," says Rogowski. She will give us a tour of her farm, and we'll hear from people she works with in the many programs she has created — from mentoring migrant farmers to creating low-cost CSAs for senior citizens, from supplying food for soup kitchens to helping with innovative sustainable farming programs in local communities.
Timing and Cues
The Promised Land
Episode: Cheryl Rogowski
TRT 59:00
* Breaks: Two 1:00 minute Station ID Breaks. There is music under the break. *
Billboard: 00:00 - 1:00
Incue: I'm Majora Carter. This is The Promised Land, from APM, American Public Media. This hour, meet the first farmer to win a MacArthur…
Outcue:…Cheryl's story is next. First, the news.
News break hole 01:00 - 06:00
Seg A: 06:00 - 25:27
Incue: Hi, I'm Majora Carter. Welcome to The Promised Land from APM, American Public Media. It's a show about visionaries and leaders who are transforming lives and communities...
Outcue:..Share your story and see what others are saying, on facebook and twitter at thepromisedland.org.
Break One: 25:27 - 26:27
Seg B: 26:27 - 41:33
Incue: This is Majora Carter and you're listening to The Promised Land, where visionary leaders are reshaping our world…
Outcue:…at thepromisedland.org. Be a part of our growing community on Facebook and Twitter.
Break Two: 41:33 - 42:33
Seg C: 42:33 - 59:00
Incue: I'm Majora Carter, here on The Promised Land, a show about visionaries who are changing their communities...
Outcue:…and major production support from American Public Media. This is APM, American Public Media.
Additional Files
- Live Read :28 Promo Script (Cheryl_28.rtf)
- Live Read :14 Promo Script (Cheryl_14.rtf)




