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Related Pieces
Piece Description
The WFUV coffee mug pitched as if it were a "miracle invention" on an infommercial.
4 Comments
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Review of WFUV coffee mug pitch (funny)We could all use a good editor during the pledge drive - especially when it comes to pitching thank you gifts. Most on-air hosts can't seem to help themselves from describing every premium in minuet detail - right down to the pms colors on the mug. By pre-producing the spot, the information is concise and avoids the "home-shopping network" sound that a lot of stations suffer from during pledge drives. (Granted, this spot is suppose to sound like an infommerical!) The one element this spot lacked was a short value/case statement about the importance of WFUV. Humor is subjective and hard to pull off live, so why not pre-produce and guarantee a solid spot like this one from WFUV.
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Review of WFUV coffee mug pitch (funny)This piece was so amazingly funny!!! I should play this for my PD and see if she wants to do something similar.... it is a novel approach to pledge drive pitching. LOVED it. |
Additional Files
- (MUG3.doc)
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Stephen Grant
Posted on March 23, 2006 at 11:17 AM | Permalink
Review of WFUV coffee mug pitch (funny)
An extemely funny piece that reminds the listener of those silly 'Ronco' TV commercials from the 70s. Of course, this is a mug you want. It's a great way for stations to poke fun at themselves while getting the fund-drive message out. I should use for our upcoming fund-drive at WSUI.