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I Can't Get It Out of My Head

From: Richard Paul
Length: 06:00

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Why advertising jingles get lodged in your brain

Winston_small If you're over 35 there's a pretty good chance you have at least one advertising jingle that you just can't dislodge from your brain. A look at what it was about the way jingles were constructed that embedded them so deeply in our subconscious.

Piece Description

If you're over 35 there's a pretty good chance you have at least one advertising jingle that you just can't dislodge from your brain. A look at what it was about the way jingles were constructed that embedded them so deeply in our subconscious.

4 Comments Atom Feed

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Review of I Can't Get It Out of My Head

Ah the wonderful history of the rise and fall and revival of the sweet jingles. Piece brings you the clips from the classics, some modern substitutes, and off-key renditions by customers who recall (sing) their favorites (?). It turned on the jingle juke box in my head. So much so that the mere mention of the keywords will get you off and humming too no matter how much you hate them. You think I'm kidding? 'Zoom Zoom Zoom'...'Put the lime in the coke, you nut'...'I'm loving it'...oh it's too much.

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Review of I Can't Get It Out of My Head

I really like these pieces, they are light, informational and easy to listen to. They capture your attention quickly and keep it for their longer-than-they-seem duration. These are basically talking-head pieces, but much more fun than that, and this particular piece had a lot of sound... the jingles now stuck in my head.

This piece could be played on any news magazine show, any time you are looking for a light, information piece your listeners will remember.

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Review of I Can't Get It Out of My Head

Richard Paul elegantly documents the rise and fall of the jingle. in deconstructing the psychology behind it we also get an interesting insight into American culture. Who knew that cable television and our ever- decreasing attention spans would put an end to this time-honored advertising tradition? Who knew that a day would come when the jingle would be eulogized? Like a jingle, this piece is hard to get out of your head. Unlike a jingle ,it won't be easily displaced by the next thing you hear.

This piece stands on its own. If you have the time you should braodcast it. This would also be a good fit for Market Place, Weekend Edition, All Things Considered, and On the Media.

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Transcript

For some reason they've just STUCK inside your head.

[MONTAGE]:

WOMAN [singing]:
"My beer is Reingold the dry beer
Think of Reingold whenever you buy beer"

WOMAN [singing]:
"We work hand in hand to give you the best deal. Get that Mac Heik feeling behind the wheel!"

MAN [singing]:
"Sing around the campfire
Join the campfire girls."

WOMAN [singing]:
"When you take Joon Ree self defense then you too can say
Nobody bothers me, nobody bothers me"

MAN [singing]:
"Dorman's. Dorman's.
Moo-moo-moo M-moo, M-moo Moo."

MAN [singing]:
"Ernie Von Schledorn. Main Street in Menomonee Falls."

We tend to see jingles as a product of radio and TV. But they're much older than that. Randall Rothenberg is a columnist with Advertising Age.

ROTHENBERG: "Whether it goes back to the medicine shows Or street corner criers. We've had the functional equivalent of...
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Timing and Cues

IN: For some reason
OQ: (woman singing) "... you can believe"

Musical Works

Rock & Roll - Led Zepplin
Help Me Rhonda - Beach Boys

Related Website

http://rlpaulproductions.com