Virtuoso Voices: Produced Funders - Joshua Bell (It’s Music)

Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Joshua Bell.  Music suggestions for before or after the spot are listed below.

BEST PRACTICES:  Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour.  Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action. 


Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed: Beatles - Eleanor Rigby

Intro:  In today's world of labels, titles and genres, violinist Joshua Bell has a very simple definition for music.

Joshua Bell Clip:  "In my view, there's two kinds of music: there's good music and bad music (laughs), according to my, you know, personal taste.  But the boundaries in between genres are very hard to define anyway.  I mean, 'classical music', what does that mean even, you know?  A classical musician plays Bach one day and Stockhausen or Shostakovich the next day or Ravel:  it’s just music."

Outro:  Whatever music means to you, your support means everything to us.  Please call or go online, and thank you.  (Text out at 0:50

SUGGESTED LIVE HOST OUTRO

Please call (insert station phone number), or make your contribution online at (insert station web address).  Your support does mean everything to us – and when you contribute, (insert station name) can continue to provide you the many definitions of good music every day.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * * *

Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed:  Beatles - Eleanor Rigby

Intro:  In today’s world of labels, titles and genres, violinist Joshua Bell has a very simple definition for music.

Joshua Bell Clip:  "In my view, there’s two kinds of music:  there’s good music and bad music (laughs), according to my, you know, personal taste.  But the boundaries between genres are very hard to define anyway.  I mean, ‘classical music’, what does that mean even, you know?  A classical musician plays Bach one day and Stockhausen or Shostakovich the next day or Ravel:  it’s just music."  (Text out at 0:34)


SUGGESTED LIVE HOST OUTRO

VOICE-1  Whatever music means to you, your support means everything to us at (insert station name).  Please call (insert station phone number), or make your contribution online at (insert station web address). 

OPTION:  If there's only one person pitching, please continue to VOICE-2.

VOICE-2  When you contribute, (insert station name) can continue to provide you the many definitions of good music every day.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * *

Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.

Joshua Bell Clip:  “In my view, there’s two kinds of music:  there’s good music and bad music (laughs), according to my, you know, personal taste.  But the boundaries between genres are very hard to define anyway.  I mean, ‘classical music’, what does that mean even, you know?  A classical musician plays Bach one day and Stockhausen or Shostakovich the next day or Ravel:  it’s just music.”  (0:21)

* * * * * * * * * * *

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*Recording suggestions for before or after the spot: Suitable for almost any JB recording.  From his CD ("At Home with Friends" - Sony 52716), the most "classical" in sound are the Grieg Violin Sonata No. 3 (II), Piazzolla's "Oblivion" and a few other tracks depending on your station's vocal music policy. Joshua Bell's complete discography is available at arkivmusic.com.

 

WHAT IS VIRTUOSO VOICES™?

Virtuoso Voices™ is a performer interview service that provides short interview segments to radio stations, their websites and other online platforms.

Virtuoso Voices provides stations with a new strategy for presenting classical music on the radio by directly involving the performer in the introduction of the music.  These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Program content is taken from interviews with internationally recognized classical music performers, such as Gil Shaham, Yo-Yo Ma, Marin Alsop, Lorin Maazel, Joshua Bell, Hilary Hahn and Michael Tilson Thomas.

For more information and to see additional ways to use these clips, please visit our website, www.virtuosovoices.org.


Virtuoso Voices™ Fundraising Service

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

Please visit the fundraising page of our website for examples and further information.  www.virtuosovoices.org/fundraising.


VIRTUOSO VOICES

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