Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Till Fellner.  Music suggestions for before or after the spot are listed below.

BEST PRACTICES:  Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour.  Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action. 


Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed:  Beethoven – Piano Concerto No. 4 (III)

Intro:  Meet pianist Till Fellner – he has a vast repertoire, but in the past few years, he’s chosen to focus primarily on just one or two composers.

Fellner Clip:  "Well I'm not obsessed but at the moment there is a lot of Beethoven in my life, I mean I'm playing all the Sonatas, I'm playing all the Piano Concertos, I'm playing some of the Piano Trios.  I have to say, I mean, it could be worse, no?  I mean I'm privileged to play Beethoven.  He's the greatest."

Outro:  On a typical day, you meet some very devoted and passionate people on your Public Radio station – people just like you.  Listen... Contribute... Enjoy.  (Text out at 0:52)

SUGGESTED LIVE HOST OUTRO

Please call (insert station phone number), or make your contribution online at (insert station web address).  It’s people like you who make (insert station name) sound anything but "typical" on a typical day.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * * *

Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed:  Beethoven – Piano Concerto No. 4 (III)

Intro:  Meet pianist Till Fellner – he has a vast repertoire, but in the past few years, he’s chosen to focus primarily on just one or two composers.

Fellner Clip:  "Well I'm not obsessed but at the moment there is a lot of Beethoven in my life, I mean I'm playing all the Sonatas, I'm playing all the Piano Concertos, I'm playing some of the Piano Trios.  I have to say, I mean, it could be worse, no?  I mean I'm privileged to play Beethoven.  He's the greatest."  (Text out at 0:32.)

SUGGESTED LIVE HOST OUTRO

VOICE-1  On a typical day, you meet some very devoted and passionate people on your Public Radio station – people just like you.  Listen... Contribute... Enjoy.

OPTION:  If there's only one person pitching, please continue to VOICE-2.

VOICE-2  Please call (insert station phone number), or make your contribution online at (insert station web address).  It’s people like you who make (insert station name) sound anything but "typical" on a typical day.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * *

Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.

Fellner Clip:  "Well I'm not obsessed but at the moment there is a lot of Beethoven in my life, I mean I'm playing all the Sonatas, I'm playing all the Piano Concertos, I'm playing some of the Piano Trios.  I have to say, I mean, it could be worse, no?  I mean I'm privileged to play Beethoven.  He's the greatest."  (0:20)

* * * * * * * * * * *

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*Suitable for Beethoven Piano Concertos 4 and 5 (ECM 001397502); Bach Inventions, Sinfonias and French Suite No. 5 (ECM 001278902); Bach WTC Book I (ECM 1853/54); Beethoven Cello Sonatas w/ H. Schiff (Brilliant Classics 93895).  TF’s complete discography is available at arkivmusic.com.


WHAT IS VIRTUOSO VOICES™?

Virtuoso Voices™ is a performer interview service that provides short interview segments to radio stations, their websites and other online platforms.

Virtuoso Voices provides stations with a new strategy for presenting classical music on the radio by directly involving the performer in the introduction of the music.  These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Program content is taken from interviews with internationally recognized classical music performers, such as Gil Shaham, Yo-Yo Ma, Marin Alsop, Lorin Maazel, Joshua Bell, Hilary Hahn and Michael Tilson Thomas.

For more information and to see additional ways to use these clips, please visit our website, www.virtuosovoices.org.


Virtuoso Voices™ Fundraising Service

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

Please visit the fundraising page of our website for examples and further information.  www.virtuosovoices.org/fundraising.


VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.

Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Till Fellner.  Music suggestions for before or after the spot are listed below.

BEST PRACTICES:  Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour.  Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action. 


Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed:  Beethoven – Piano Concerto No. 4 (III)

Intro:  Meet pianist Till Fellner – he has a vast repertoire, but in the past few years, he’s chosen to focus primarily on just one or two composers.

Fellner Clip:  "Well I'm not obsessed but at the moment there is a lot of Beethoven in my life, I mean I'm playing all the Sonatas, I'm playing all the Piano Concertos, I'm playing some of the Piano Trios.  I have to say, I mean, it could be worse, no?  I mean I'm privileged to play Beethoven.  He's the greatest."

Outro:  On a typical day, you meet some very devoted and passionate people on your Public Radio station – people just like you.  Listen... Contribute... Enjoy.  (Text out at 0:52)

SUGGESTED LIVE HOST OUTRO

Please call (insert station phone number), or make your contribution online at (insert station web address).  It’s people like you who make (insert station name) sound anything but "typical" on a typical day.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * * *

Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed:  Beethoven – Piano Concerto No. 4 (III)

Intro:  Meet pianist Till Fellner – he has a vast repertoire, but in the past few years, he’s chosen to focus primarily on just one or two composers.

Fellner Clip:  "Well I'm not obsessed but at the moment there is a lot of Beethoven in my life, I mean I'm playing all the Sonatas, I'm playing all the Piano Concertos, I'm playing some of the Piano Trios.  I have to say, I mean, it could be worse, no?  I mean I'm privileged to play Beethoven.  He's the greatest."  (Text out at 0:32.)

SUGGESTED LIVE HOST OUTRO

VOICE-1  On a typical day, you meet some very devoted and passionate people on your Public Radio station – people just like you.  Listen... Contribute... Enjoy.

OPTION:  If there's only one person pitching, please continue to VOICE-2.

VOICE-2  Please call (insert station phone number), or make your contribution online at (insert station web address).  It’s people like you who make (insert station name) sound anything but "typical" on a typical day.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * *

Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.

Fellner Clip:  "Well I'm not obsessed but at the moment there is a lot of Beethoven in my life, I mean I'm playing all the Sonatas, I'm playing all the Piano Concertos, I'm playing some of the Piano Trios.  I have to say, I mean, it could be worse, no?  I mean I'm privileged to play Beethoven.  He's the greatest."  (0:20)

* * * * * * * * * * *

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*Suitable for Beethoven Piano Concertos 4 and 5 (ECM 001397502); Bach Inventions, Sinfonias and French Suite No. 5 (ECM 001278902); Bach WTC Book I (ECM 1853/54); Beethoven Cello Sonatas w/ H. Schiff (Brilliant Classics 93895).  TF’s complete discography is available at arkivmusic.com.


WHAT IS VIRTUOSO VOICES™?

Virtuoso Voices™ is a performer interview service that provides short interview segments to radio stations, their websites and other online platforms.

Virtuoso Voices provides stations with a new strategy for presenting classical music on the radio by directly involving the performer in the introduction of the music.  These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Program content is taken from interviews with internationally recognized classical music performers, such as Gil Shaham, Yo-Yo Ma, Marin Alsop, Lorin Maazel, Joshua Bell, Hilary Hahn and Michael Tilson Thomas.

For more information and to see additional ways to use these clips, please visit our website, www.virtuosovoices.org.


Virtuoso Voices™ Fundraising Service

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

Please visit the fundraising page of our website for examples and further information.  www.virtuosovoices.org/fundraising.


VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.