Caption: Matt Haimovitz
Matt Haimovitz 

Virtuoso Voices: Produced Funders - Matt Haimovitz (Chew on Bach)

Series: Virtuoso Voices(tm): Funders
From: Listener Directed Productions, Inc.
Length: 00:02:24

For your On-Air Fundraising: these pieces have been designed to give stations three options for using and creating a fundraising spot with a major performer. This spot features cellist Matt Haimovitz. There are 3 versions of this funder message for you to consider. Choose the one that is the best fit for the sound of your station. (1) A self-contained spot, (2) a mostly self-contained spot with a completely local Live Outro, (3) a clip only version where you provide the text and music as suggested below. Scroll down to read the complete rundown, transcript, Suggested Host Intro and Outro texts and music bed information. Read the full description.

Matt_haimovitz_small Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Matt Haimovitz.  Music suggestions for before or after the spot are listed below.

BEST PRACTICES:  Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour.  Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action. 


Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed:  Bach Cello Suite No. 3 (II)

Intro:  Cellist Matt Haimovitz has taken the Bach Cello Suites out of the concert hall and into the bar, bistro and club scene:  and, no surprise, the audience likes what they’ve been served.

Haimovitz Clip:  "I remember the first time watching a man with a half-eaten hamburger and kind of chewing on fries you know, in time to the dance movements and at first, it was a distraction but it just became part of the fabric of what we were doing and the idea of eating and drinking and laughing and moving, it’s all part of what’s in this music.  So, it seems very natural to me now."

Outro:  Something to enjoy, something to think about and something to chew on:  it’s a typical day in the life of your Public Radio station.  Listen... Contribute... Enjoy.   (Text out at 0:55)

SUGGESTED LIVE HOST OUTRO

Please call (insert station phone number), or make your contribution online at (insert station web address).  If you like the “typical” diet of classical music on (insert station name), we depend on your financial support.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * * *

Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed:  Bach Cello Suite No. 3 (II)

Intro:  Cellist Matt Haimovitz has taken the Bach Cello Suites out of the concert hall and into the bar, bistro and club scene:  and, no surprise, the audience likes what they’ve been served.

Haimovitz Clip:  "I remember the first time watching a man with a half-eaten hamburger and kind of chewing on fries you know, in time to the dance movements and at first, it was a distraction but it just became part of the fabric of what we were doing and the idea of eating and drinking and laughing and moving, it’s all part of what’s in this music.  So, it seems very natural to me now."  (Text out at 0:38.)

SUGGESTED LIVE HOST OUTRO

VOICE-1  Something to enjoy, something to think about and something to chew on – it’s a typical day in the life of (insert station name).  Listen... Contribute... Enjoy.

OPTION:  If there's only one person pitching, please continue to VOICE-2.

VOICE-2  Please call (insert station phone number), or make your contribution online at (insert station web address).  If you like the “typical” diet of classical music on (insert station name), we depend on your financial support.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * *

Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.

Haimovitz Clip:  "I remember the first time watching a man with a half-eaten hamburger and kind of chewing on fries you know, in time to the dance movements and at first, it was a distraction but it just became part of the fabric of what we were doing and the idea of eating and drinking and laughing and moving, it’s all part of what’s in this music.  So, it seems very natural to me now."  (0:26)

* * * * * * * * * * *

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*Suitable for Bach Cello Suites (Oxingale Records 2000); Bach Goldberg Variations (Oxingale Records 2014).  Matt Haimovitz’s complete discography is available at arkivmusic.com.


WHAT IS VIRTUOSO VOICES™?

Virtuoso Voices™ is a performer interview service that provides short interview segments to radio stations, their websites and other online platforms.

Virtuoso Voices provides stations with a new strategy for presenting classical music on the radio by directly involving the performer in the introduction of the music.  These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Program content is taken from interviews with internationally recognized classical music performers, such as Gil Shaham, Yo-Yo Ma, Marin Alsop, Lorin Maazel, Joshua Bell, Hilary Hahn and Michael Tilson Thomas.

For more information and to see additional ways to use these clips, please visit our website, www.virtuosovoices.org.


Virtuoso Voices™ Fundraising Service

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

Please visit the fundraising page of our website for examples and further information.  www.virtuosovoices.org/fundraising.


VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.

To hear the full audio, sign up for a free PRX account or log in.

Also in the Virtuoso Voices(tm): Funders series

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Caption: Robert Spano

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Piece Description

Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Matt Haimovitz.  Music suggestions for before or after the spot are listed below.

BEST PRACTICES:  Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour.  Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action. 


Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed:  Bach Cello Suite No. 3 (II)

Intro:  Cellist Matt Haimovitz has taken the Bach Cello Suites out of the concert hall and into the bar, bistro and club scene:  and, no surprise, the audience likes what they’ve been served.

Haimovitz Clip:  "I remember the first time watching a man with a half-eaten hamburger and kind of chewing on fries you know, in time to the dance movements and at first, it was a distraction but it just became part of the fabric of what we were doing and the idea of eating and drinking and laughing and moving, it’s all part of what’s in this music.  So, it seems very natural to me now."

Outro:  Something to enjoy, something to think about and something to chew on:  it’s a typical day in the life of your Public Radio station.  Listen... Contribute... Enjoy.   (Text out at 0:55)

SUGGESTED LIVE HOST OUTRO

Please call (insert station phone number), or make your contribution online at (insert station web address).  If you like the “typical” diet of classical music on (insert station name), we depend on your financial support.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * * *

Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed:  Bach Cello Suite No. 3 (II)

Intro:  Cellist Matt Haimovitz has taken the Bach Cello Suites out of the concert hall and into the bar, bistro and club scene:  and, no surprise, the audience likes what they’ve been served.

Haimovitz Clip:  "I remember the first time watching a man with a half-eaten hamburger and kind of chewing on fries you know, in time to the dance movements and at first, it was a distraction but it just became part of the fabric of what we were doing and the idea of eating and drinking and laughing and moving, it’s all part of what’s in this music.  So, it seems very natural to me now."  (Text out at 0:38.)

SUGGESTED LIVE HOST OUTRO

VOICE-1  Something to enjoy, something to think about and something to chew on – it’s a typical day in the life of (insert station name).  Listen... Contribute... Enjoy.

OPTION:  If there's only one person pitching, please continue to VOICE-2.

VOICE-2  Please call (insert station phone number), or make your contribution online at (insert station web address).  If you like the “typical” diet of classical music on (insert station name), we depend on your financial support.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * *

Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.

Haimovitz Clip:  "I remember the first time watching a man with a half-eaten hamburger and kind of chewing on fries you know, in time to the dance movements and at first, it was a distraction but it just became part of the fabric of what we were doing and the idea of eating and drinking and laughing and moving, it’s all part of what’s in this music.  So, it seems very natural to me now."  (0:26)

* * * * * * * * * * *

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*Suitable for Bach Cello Suites (Oxingale Records 2000); Bach Goldberg Variations (Oxingale Records 2014).  Matt Haimovitz’s complete discography is available at arkivmusic.com.


WHAT IS VIRTUOSO VOICES™?

Virtuoso Voices™ is a performer interview service that provides short interview segments to radio stations, their websites and other online platforms.

Virtuoso Voices provides stations with a new strategy for presenting classical music on the radio by directly involving the performer in the introduction of the music.  These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Program content is taken from interviews with internationally recognized classical music performers, such as Gil Shaham, Yo-Yo Ma, Marin Alsop, Lorin Maazel, Joshua Bell, Hilary Hahn and Michael Tilson Thomas.

For more information and to see additional ways to use these clips, please visit our website, www.virtuosovoices.org.


Virtuoso Voices™ Fundraising Service

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

Please visit the fundraising page of our website for examples and further information.  www.virtuosovoices.org/fundraising.


VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.

Additional Files

Related Website

www.virtuosovoices.org