Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Emanuel Ax.  Music suggestons for before or after the spot are listed below.

BEST PRACTICES:  Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour.  Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action. 


Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed:  Brahms - Piano Concerto No. 2 (IV)

Intro:  As play-by-play commentary goes, here’s a fine one for the Brahms Piano Concerto No. 2 from pianist Emanuel Ax.

Ax Clip:  "The first movement is so massive and so full of everything from peace to struggle; the second movement is absolutely terrifying and intense, and then the slow movement is just divinely, divinely beautiful, and the last movement – it’s as though you’ve made the journey of life and you’ve finally arrived at paradise I guess."

Outro:  A variety of sounds, colors and moods:  it’s a typical day on your Public Radio station.  And when everything comes together just right, we hope we create a little moment of paradise in your life.  Listen… Contribute… Enjoy.   (Text out at 0:58)

SUGGESTED LIVE HOST OUTRO

Please call (insert station phone number), or make your contribution online at (insert station web address).  With your financial support, (insert station name) can continue to bring you moments of musical beauty, joy and paradise.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * * *

Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed: Brahms - Piano Concerto No. 2 (IV)

Intro:  As play-by-play commentary goes, here’s a fine one for the Brahms Piano Concerto No. 2 from pianist Emanuel Ax.

Ax Clip:  "The first movement is so massive and so full of everything from peace to struggle; the second movement is absolutely terrifying and intense, and then the slow movement is just divinely, divinely beautiful, and the last movement – it’s as though you’ve made the journey of life and you’ve finally arrived at paradise I guess."  (Text out at 0:35.)

SUGGESTED LIVE HOST OUTRO

VOICE-1  A variety of sounds, colors and moods:  it’s a typical day on (insert station name).  And when everything comes together just right, we hope we create a little moment of paradise in your life.  Listen... Contribute... Enjoy.

OPTION:  If there's only one person pitching, please continue to VOICE-2.

VOICE-2  Please call (insert station phone number), or make your contribution online at (insert station web address).  With your financial support, (insert station name) can continue to bring you moments of musical beauty, joy and paradise.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * *

Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.

Ax Clip:  "The first movement is so massive and so full of everything from peace to struggle; the second movement is absolutely terrifying and intense, and then the slow movement is just divinely, divinely beautiful, and the last movement – it’s as though you’ve made the journey of life and you’ve finally arrived at paradise I guess."  (0:26)

* * * * * * * * * * *

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*Suitable for almost any Emanuel Ax recording, including the "Appassionato" recording with Yo-Yo Ma (Sony 702668); the all-Brahms 2-CD with the Concerti and solo pieces (Sony 703510); Chopin (Sony 72554 and 60480); Mendelssohn Piano Trios (Sony 752192).  His complete discography is available at arkivmusic.com.


WHAT IS VIRTUOSO VOICES™?

Virtuoso Voices™ is a performer interview service that provides short interview segments to radio stations, their websites and other online platforms.

Virtuoso Voices provides stations with a new strategy for presenting classical music on the radio by directly involving the performer in the introduction of the music.  These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Program content is taken from interviews with internationally recognized classical music performers, such as Gil Shaham, Yo-Yo Ma, Marin Alsop, Lorin Maazel, Joshua Bell, Hilary Hahn and Michael Tilson Thomas.

For more information and to see additional ways to use these clips, please visit our website, www.virtuosovoices.org.


Virtuoso Voices™ Fundraising Service

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

Please visit the fundraising page of our website for examples and further information.  www.virtuosovoices.org/fundraising.


VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.

Use any of these Funder Spot choices during your classical music fundraising programming, and especially before or after playing any performance by Emanuel Ax.  Music suggestons for before or after the spot are listed below.

BEST PRACTICES:  Choose the 2-3 spots you feel are the strongest and rotate them regularly and consistently throughout your fundraising campaign - at least once, every other hour.  Using this OES strategy, your listeners will hear the most powerful messages enough times for them to resonate and inspire action. 


Option 1: As a Self-Contained Spot

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed:  Brahms - Piano Concerto No. 2 (IV)

Intro:  As play-by-play commentary goes, here’s a fine one for the Brahms Piano Concerto No. 2 from pianist Emanuel Ax.

Ax Clip:  "The first movement is so massive and so full of everything from peace to struggle; the second movement is absolutely terrifying and intense, and then the slow movement is just divinely, divinely beautiful, and the last movement – it’s as though you’ve made the journey of life and you’ve finally arrived at paradise I guess."

Outro:  A variety of sounds, colors and moods:  it’s a typical day on your Public Radio station.  And when everything comes together just right, we hope we create a little moment of paradise in your life.  Listen… Contribute… Enjoy.   (Text out at 0:58)

SUGGESTED LIVE HOST OUTRO

Please call (insert station phone number), or make your contribution online at (insert station web address).  With your financial support, (insert station name) can continue to bring you moments of musical beauty, joy and paradise.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * * *

Option 2: As a Self-Contained Spot With a Longer, More Localized Live Outro

FUNDER MESSAGE RUNDOWN, TRANSCRIPT and TIMINGS

Music Bed: Brahms - Piano Concerto No. 2 (IV)

Intro:  As play-by-play commentary goes, here’s a fine one for the Brahms Piano Concerto No. 2 from pianist Emanuel Ax.

Ax Clip:  "The first movement is so massive and so full of everything from peace to struggle; the second movement is absolutely terrifying and intense, and then the slow movement is just divinely, divinely beautiful, and the last movement – it’s as though you’ve made the journey of life and you’ve finally arrived at paradise I guess."  (Text out at 0:35.)

SUGGESTED LIVE HOST OUTRO

VOICE-1  A variety of sounds, colors and moods:  it’s a typical day on (insert station name).  And when everything comes together just right, we hope we create a little moment of paradise in your life.  Listen... Contribute... Enjoy.

OPTION:  If there's only one person pitching, please continue to VOICE-2.

VOICE-2  Please call (insert station phone number), or make your contribution online at (insert station web address).  With your financial support, (insert station name) can continue to bring you moments of musical beauty, joy and paradise.  Please call or go online, and thank you.

Music Bed....to 0:59

* * * * * * * * * *

Option 3: Clip Only -- You create and assemble the elements and text to your station's specifications, providing the live intro, outro and music bed based on the suggested texts and music bed listed above.

Ax Clip:  "The first movement is so massive and so full of everything from peace to struggle; the second movement is absolutely terrifying and intense, and then the slow movement is just divinely, divinely beautiful, and the last movement – it’s as though you’ve made the journey of life and you’ve finally arrived at paradise I guess."  (0:26)

* * * * * * * * * * *

(To download a .txt file of this suggested copy, look under the "Additional Files" for this piece.)

*Suitable for almost any Emanuel Ax recording, including the "Appassionato" recording with Yo-Yo Ma (Sony 702668); the all-Brahms 2-CD with the Concerti and solo pieces (Sony 703510); Chopin (Sony 72554 and 60480); Mendelssohn Piano Trios (Sony 752192).  His complete discography is available at arkivmusic.com.


WHAT IS VIRTUOSO VOICES™?

Virtuoso Voices™ is a performer interview service that provides short interview segments to radio stations, their websites and other online platforms.

Virtuoso Voices provides stations with a new strategy for presenting classical music on the radio by directly involving the performer in the introduction of the music.  These topical and evergreen clips enable announcers to bring an additional insider's perspective to the music they introduce and play on their shifts.

Program content is taken from interviews with internationally recognized classical music performers, such as Gil Shaham, Yo-Yo Ma, Marin Alsop, Lorin Maazel, Joshua Bell, Hilary Hahn and Michael Tilson Thomas.

For more information and to see additional ways to use these clips, please visit our website, www.virtuosovoices.org.


Virtuoso Voices™ Fundraising Service

Virtuoso Voices(tm) is also Public Radio's primary source for classical music fundraising messages.

Please visit the fundraising page of our website for examples and further information.  www.virtuosovoices.org/fundraising.


VIRTUOSO VOICES

"Classical Music's Virtuosos Want a Word with Your Listeners."

Virtuoso Voices is a trademark of Listener Directed Productions, Inc.