Caption: "I will pay the higher price to get the local product,” says Kevin Shinn (left), who owns Bread & Cup, a restaurant in downtown Lincoln, Neb. He works with vendors at the farmers market to source local food., Credit: Clay Masters / Harvest Public Media
Image by: Clay Masters / Harvest Public Media 
"I will pay the higher price to get the local product,” says Kevin Shinn (left), who owns Bread & Cup, a restaurant in downtown Lincoln, Neb. He works with vendors at the farmers market to source local food. 

Part Four: Is it more expensive to buy local?

From: Harvest Public Media Group
Series: Home Fields
Length: 03:52

Would you pay more for local food? Or would you expect to pay less? In today's installment of our five part series on local food, Harvest Public Media’s Clay Masters reports the answer is often in the geography. Read the full description.
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Part Four: Is it more expensive to buy local?
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Harvest Public Media Group

Thurspage_small Would you pay more for local food? Or would you expect to pay less? In today's installment of our five part series on local food, Harvest Public Media’s Clay Masters reports the answer is often in the geography.

Part Four: Is it more expensive to buy local? | 03:52

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Piece Description

Transcript

HOST INTRO: Would you pay more for local food? Or would you expect to pay less? In today's installment of our five part series on local food, Harvest Public Media’s Clay Masters reports the answer is often in the geography.
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It’s Saturday morning in Lincoln, Nebraska. Restaurant owner Kevin Shinn is pulling his produce filled wagon down a brick street through a downtown farmer’s market. He plans THE day’s menu based on what he purchases that morning.

SHINN
I have an idea of what I’m going to buy…

Shinn’s restaurant, Bread & Cup, specializes in locally sourced food.

SHINN
If given a choice I will always lean toward the local supplier, even if it’s more expensive. I will pay the higher price to get the local product.

More and more restaurants AND grocery stores are carrying local products. And the USDA expects consumer demand for locally grown food in the U.S. to rise from an estima...
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INTRO:

Would you pay more for local food? Or would you expect to pay less? In today's installment of our five part series on local food, Harvest Public Media’s Clay Masters reports the answer is often in the geography.

OUTRO:

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