This Week in Social Media - Week of 11/11/10
From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 28:40
- Playing
- This Week in Social Media - Week of 11/11/10
- From
- Jessica Weil
Guest Host: Matt Magee, VP, Digital Marketing, PJA
Guests: Hugh Kennedy, EVP, Planning, PJA and Patrick Spenner, Managing Director/Market Leadership Council, CEB
A recent Corporate Executive Board and PJA Advertising + Marketing survey reveals some interesting new insight into marketing professionals’ use of social media. While marketers recognize the importance of social media as a personal vehicle, they still aren’t fully comfortable adopting social strategies for their companies. And though some of them have embraced social media, they’re not seeing the results they hoped for. What’s causing this gap between personal and professional use of social media? Join guest host Matt Magee, VP, Digital Marketing, PJA as he gets to the bottom of this issue with Hugh Kennedy, EVP, Planning, PJA and Patrick Spenner, Managing Director/Marketing Leadership Council, CEB.
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This Week in Social Media: Week of March 3
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This Week in Social Media: Week of February 10
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This Week in Social Media - Week of January 27
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PJA Radio - Week of 10/7/10
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This Week in Social Media - Week of 9/16/10
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This Week in Social Media - Week of 8/5/10
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This Week in Social Media - Week of 7/22/10
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This Week in Social Media - Week of 7/15/10
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Piece Description
Guest Host: Matt Magee, VP, Digital Marketing, PJA
Guests: Hugh Kennedy, EVP, Planning, PJA and Patrick Spenner, Managing Director/Market Leadership Council, CEB
A recent Corporate Executive Board and PJA Advertising + Marketing survey reveals some interesting new insight into marketing professionals’ use of social media. While marketers recognize the importance of social media as a personal vehicle, they still aren’t fully comfortable adopting social strategies for their companies. And though some of them have embraced social media, they’re not seeing the results they hoped for. What’s causing this gap between personal and professional use of social media? Join guest host Matt Magee, VP, Digital Marketing, PJA as he gets to the bottom of this issue with Hugh Kennedy, EVP, Planning, PJA and Patrick Spenner, Managing Director/Marketing Leadership Council, CEB.
