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Brenda Palms Barber

From: American Public Media
Series: The Promised Land
Length: 54:00

Brenda Palms Barber is driven by a certainty that "people deserve second chances and you can choose to turn your life around." Brenda started a transitional jobs program for ex-convicts that teaches life skills through beekeeping. She takes host Majora Carter through the streets of Chicago, past churches and crack houses, to check out the beehives and chat with ex-offenders who are now the core workforce of this nonprofit enterprise.

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Brenda Palms Barber wasn’t always drawn to beekeeping. But her quest to find work for residents of Chicago’s economically disadvantaged North Lawndale neighborhood — where some 50 percent of adults have been in the criminal justice system — led her to start Sweet Beginnings, a transitional jobs program for formerly incarcerated individuals and others with significant barriers to employment.

Host Majora Carter tours Sweet Beginnings’ honey factory, inspects the beehives, and chats with ex-offenders who are now the core workforce of this nonprofit enterprise. Sweet Beginnings’ Beeline products — raw honey and honey-based body care products — are now sold throughout the Midwest.

And the recidivism rate for former Sweet Beginnings employees is below 4 percent, compared to the Illinois average of 55 percent and a national average of 65 percent. For Brenda and her team, transforming street skills into mainstream competitive skills is a sweet success indeed.

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Piece Description

Brenda Palms Barber wasn’t always drawn to beekeeping. But her quest to find work for residents of Chicago’s economically disadvantaged North Lawndale neighborhood — where some 50 percent of adults have been in the criminal justice system — led her to start Sweet Beginnings, a transitional jobs program for formerly incarcerated individuals and others with significant barriers to employment.

Host Majora Carter tours Sweet Beginnings’ honey factory, inspects the beehives, and chats with ex-offenders who are now the core workforce of this nonprofit enterprise. Sweet Beginnings’ Beeline products — raw honey and honey-based body care products — are now sold throughout the Midwest.

And the recidivism rate for former Sweet Beginnings employees is below 4 percent, compared to the Illinois average of 55 percent and a national average of 65 percent. For Brenda and her team, transforming street skills into mainstream competitive skills is a sweet success indeed.

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Great piece

Highly recommend!

Timing and Cues

The Promised Land
Episode: Brenda Palms Barber
TRT 59:00

* Breaks: Two 1:00 minute Station ID Breaks. There is music under the break. *

Billboard: 00:00 - 1:00
Incue: I'm Majora Carter and this is the Promised Land from American Public Media. The first time I saw Brenda Palms Barber…
Outcue:…we'll hear about the Promised Land Brenda Palms Barber is nurturing for ex-offenders in Chicago. I'm Majora Carter.

News break hole 01:00 - 06:00

Seg A: 06:00 - 22:51
Incue: Hi, I'm Majora Carter. Welcome to the Promised Land from American Public Media where we meet visionaries and leaders…
Outcue:…of me in a beekeeper's suit. I'm Majora Carter and this is the Promised Land from American Public Media.

Break One: 22:51 - 23:51

Seg B: 23:51 - 38:12
Incue: Hi, I'm Majora Carter and this is The Promised Land, where visionary leaders…
Outcue:…our work, period. I'm Majora Carter. You're listening to the Promised Land from American Public Media.

Break Two: 38:12 - 39:12

Seg C: 39:12 - 59:00
Incue: I'm Majora Carter and this is The Promised Land from American Public Media. It's a show about visionaries who are…
Outcue:...Contribute to a healthy planet.[American Public Media].

Related Website

http://www.thepromisedland.org