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Brenda Palms Barber wasn’t always drawn to beekeeping. But her quest to find work for residents of Chicago’s economically disadvantaged North Lawndale neighborhood — where some 50 percent of adults have been in the criminal justice system — led her to start Sweet Beginnings, a transitional jobs program for formerly incarcerated individuals and others with significant barriers to employment. And the recidivism rate for former Sweet Beginnings employees is below 4 percent, compared to the Illinois average of 55 percent and a national average of 65 percent. For Brenda and her team, transforming street skills into mainstream competitive skills is a sweet success indeed.
Host Majora Carter tours Sweet Beginnings’ honey factory, inspects the beehives, and chats with ex-offenders who are now the core workforce of this nonprofit enterprise. Sweet Beginnings’ Beeline products — raw honey and honey-based body care products — are now sold throughout the Midwest.
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Piece Description
Brenda Palms Barber wasn’t always drawn to beekeeping. But her quest to find work for residents of Chicago’s economically disadvantaged North Lawndale neighborhood — where some 50 percent of adults have been in the criminal justice system — led her to start Sweet Beginnings, a transitional jobs program for formerly incarcerated individuals and others with significant barriers to employment. And the recidivism rate for former Sweet Beginnings employees is below 4 percent, compared to the Illinois average of 55 percent and a national average of 65 percent. For Brenda and her team, transforming street skills into mainstream competitive skills is a sweet success indeed.
Host Majora Carter tours Sweet Beginnings’ honey factory, inspects the beehives, and chats with ex-offenders who are now the core workforce of this nonprofit enterprise. Sweet Beginnings’ Beeline products — raw honey and honey-based body care products — are now sold throughout the Midwest.
Timing and Cues
The Promised Land
Episode: Brenda Palms Barber
TRT 59:00
* Breaks: Two 1:00 minute Station ID Breaks. There is music under the break. *
Billboard: 00:00 - 1:00
Incue: I'm Majora Carter and this is the Promised Land from American Public Media. The first time I saw Brenda Palms Barber…
Outcue:…we'll hear about the Promised Land Brenda Palms Barber is nurturing for ex-offenders in Chicago. I'm Majora Carter.
News break hole 01:00 - 06:00
Seg A: 06:00 - 22:51
Incue: Hi, I'm Majora Carter. Welcome to the Promised Land from American Public Media where we meet visionaries and leaders…
Outcue:…of me in a beekeeper's suit. I'm Majora Carter and this is the Promised Land from American Public Media.
Break One: 22:51 - 23:51
Seg B: 23:51 - 38:12
Incue: Hi, I'm Majora Carter and this is The Promised Land, where visionary leaders…
Outcue:…our work, period. I'm Majora Carter. You're listening to the Promised Land from American Public Media.
Break Two: 38:12 - 39:12
Seg C: 39:12 - 59:00
Incue: I'm Majora Carter and this is The Promised Land from American Public Media. It's a show about visionaries who are…
Outcue:...Contribute to a healthy planet.[American Public Media].


Lori McGlinchey
Posted on November 10, 2010 at 03:46 PM | Permalink
Great piece
Highly recommend!