This Week in Social Media - Week of 9/23/10
From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 31:41
- Playing
- This Week in Social Media - Week of 9/23/10
- From
- Jessica Weil
Guest: Robert Davis, SVP, Digital Marketing, PJA
It’s easy to shine the spotlight on social networks, applications and platforms, but every so often a device comes along and turns out to be a real game-changer. Since the iPad’s release less than a year ago, it has changed the browsing experience, given new hope to content producers, and further loosened our tether to the desktop. The iPad delivers a novel user experience, and gives marketers the potential to reach their audiences in unique ways that other mobile devices simply can’t. Join host Mike O’Toole along with PJA colleague Robert Davis, SVP, Digital Marketing, as they take a look at some of the ways the iPad has changed the game, and whether and how business marketers should integrate an iPad strategy into their plans.
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Related Pieces
Piece Description
Guest: Robert Davis, SVP, Digital Marketing, PJA
It’s easy to shine the spotlight on social networks, applications and platforms, but every so often a device comes along and turns out to be a real game-changer. Since the iPad’s release less than a year ago, it has changed the browsing experience, given new hope to content producers, and further loosened our tether to the desktop. The iPad delivers a novel user experience, and gives marketers the potential to reach their audiences in unique ways that other mobile devices simply can’t. Join host Mike O’Toole along with PJA colleague Robert Davis, SVP, Digital Marketing, as they take a look at some of the ways the iPad has changed the game, and whether and how business marketers should integrate an iPad strategy into their plans.
