
- Playing
- Take Charge of Your Health
- From
- Prime Time Radio
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Getting the best health care is a challenge for everyone, but can be even tougher and more confusing for older people. To help simplify the process, Drs. John R. Burton and William J. Hal have marshaled their considerable expertise in a new book: Taking Charge of Your Health. With more than 90 years of combined geriatric experience, Drs. Burton and Hall provide advice to older patients and their families on how to communicate with their physician and how to choose the right doctor. Listen as they tell Mike Cuthbert what every patient should know before their next doctor’s visit.
Then…If Life is a Trip isn’t entertaining, author Judith Fein says she’ll stick her head in a microwave. With an offer like that, it’s hard to imagine how Fein could miss the mark. Life is a Trip: the Transformative Magic of Travel is less about the destination and more about the lessons learned along the way. Fein takes a break from her travels to share a few stories from the road with Mike Cuthbert.
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Piece Description
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Getting the best health care is a challenge for everyone, but can be even tougher and more confusing for older people. To help simplify the process, Drs. John R. Burton and William J. Hal have marshaled their considerable expertise in a new book: Taking Charge of Your Health. With more than 90 years of combined geriatric experience, Drs. Burton and Hall provide advice to older patients and their families on how to communicate with their physician and how to choose the right doctor. Listen as they tell Mike Cuthbert what every patient should know before their next doctor’s visit.
Then…If Life is a Trip isn’t entertaining, author Judith Fein says she’ll stick her head in a microwave. With an offer like that, it’s hard to imagine how Fein could miss the mark. Life is a Trip: the Transformative Magic of Travel is less about the destination and more about the lessons learned along the way. Fein takes a break from her travels to share a few stories from the road with Mike Cuthbert.
Timing and Cues
PRIME TIME RADIO
TIMINGS AND CUES:
00:00 - 01:00 Billboard (promotes
both halves)
01:00 - 01:05 Silent Pause (allows
cutaway to newscast)
01:05 - 28:04 Segment #1 (optional fundraising cutaway between 24:00-26:00; Outcue to alert stations to cutaway: "I'm Mike Cuthbert. This is Prime Time Radio.")
28:05 - 30:05 MOVIES FOR GROWNUPS with Bill Newcott
30:05 - 30:07 Silent Pause (allows
stations to cutaway for I.D., weather report, etc.)
30:07 - 30:34 Billboard for Segment #2 (runs :27)
30:35 - 54:00 Segment #2 (optional fundraising cutaway between 48:00-50:00; Outcue to alert stations to cutaway: "I'm Mike Cuthbert. This is Prime Time Radio.")
54:00 - 54:05 Silent Pause
54:05 - 59:00 "PRIME TIME POSTSCRIPT" (optional module for stations that do not insert a newscast at the top of the hour)
59:00 - 59:05 Silent Pause
59:05 - 59:25 :20 Promo
59:25 - 59:30 Silent Pause
59:30 - 59:59 :29 Promo
Additional Credits
Host, Mike Cuthbert
Engineer, Ben Pizutto
Associate Producer, Angel Livas