This Week in Social Media - Week of 9/16/10
From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 33:32
- Playing
- This Week in Social Media - Week of 9/16/10
- From
- Jessica Weil
Guests: George Krautzel, President, Toolbox.com and Hugh Kennedy, EVP, Partner, PJA
A new study suggests that social is overtaking search as the preferred path to content. As people continue to seek out information to inform their important decisions, the way they go about it is constantly changing, and they are increasingly more likely to trust their social networks over a search engine. This is just one of the many ways information-consumption patterns are evolving in the digital age. Join host Mike O’Toole, President, PJA along with guests Hugh Kennedy, EVP, Partner, PJA and George Krautzel, President, Toolbox.com, as they take a look at the latest research from Forrester, Toolbox, and more to explore how the behavior of business buyers has fundamentally changed and what that means for corporate marketers.
Also in the PJA Live: This Week in Social Media series
This Week in Social Media: Week of March 3
(31:11)
From: Jessica Weil
Mobile Devices and the Work Anywhere Movement
This Week in Social Media: Week of February 10
(32:08)
From: Jessica Weil
My Way or the AOL Way? How Good Content Can Thrive
This Week in Social Media - Week of January 27
(31:14)
From: Jessica Weil
Be Careful What You “Like,” It Could Become the Next Ad Your Facebook Friends See
This Week in Social Media - Week of 11/11/10
(28:40)
From: Jessica Weil
New Survey: Marketing Professionals Bullish on Social Media Personally, Still Lacking Professionally
PJA Radio - Week of 10/7/10
(29:04)
From: Jessica Weil
What the Heck is the We Economy? And Why Do You Need a Future Shake to Wash it Down?
This Week in Social Media - Week of 8/5/10
(30:15)
From: Jessica Weil
How Social Media Made the Coupon Cool
This Week in Social Media - Week of 7/22/10
(30:00)
From: Jessica Weil
Content Curation: Man vs. Machine
This Week in Social Media - Week of 7/15/10
(31:02)
From: Jessica Weil
Social Networking Affects Brain Similar to Falling in Love - What This Means For Marketers
Related Pieces
Piece Description
Guests: George Krautzel, President, Toolbox.com and Hugh Kennedy, EVP, Partner, PJA
A new study suggests that social is overtaking search as the preferred path to content. As people continue to seek out information to inform their important decisions, the way they go about it is constantly changing, and they are increasingly more likely to trust their social networks over a search engine. This is just one of the many ways information-consumption patterns are evolving in the digital age. Join host Mike O’Toole, President, PJA along with guests Hugh Kennedy, EVP, Partner, PJA and George Krautzel, President, Toolbox.com, as they take a look at the latest research from Forrester, Toolbox, and more to explore how the behavior of business buyers has fundamentally changed and what that means for corporate marketers.
