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This Week in Social Media - Week of 9/16/10

From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 33:32

Business to Buyer Series: Meet the New Buyer (Independent, Unpredictable, and Social)

Pja_radio_show_small Guests: George Krautzel, President, Toolbox.com and Hugh Kennedy, EVP, Partner, PJA

A new study suggests that social is overtaking search as the preferred path to content. As people continue to seek out information to inform their important decisions, the way they go about it is constantly changing, and they are increasingly more likely to trust their social networks over a search engine. This is just one of the many ways information-consumption patterns are evolving in the digital age. Join host Mike O’Toole, President, PJA along with guests Hugh Kennedy, EVP, Partner, PJA and George Krautzel, President, Toolbox.com, as they take a look at the latest research from Forrester, Toolbox, and more to explore how the behavior of business buyers has fundamentally changed and what that means for corporate marketers.

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Piece Description

Guests: George Krautzel, President, Toolbox.com and Hugh Kennedy, EVP, Partner, PJA

A new study suggests that social is overtaking search as the preferred path to content. As people continue to seek out information to inform their important decisions, the way they go about it is constantly changing, and they are increasingly more likely to trust their social networks over a search engine. This is just one of the many ways information-consumption patterns are evolving in the digital age. Join host Mike O’Toole, President, PJA along with guests Hugh Kennedy, EVP, Partner, PJA and George Krautzel, President, Toolbox.com, as they take a look at the latest research from Forrester, Toolbox, and more to explore how the behavior of business buyers has fundamentally changed and what that means for corporate marketers.