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The American Dream travels a little ways down the Havana Road.
Havana Road tells the story of a naturalized American citizen who arrived in Florida at the age of four on one of the last Pan American Freedom flights. Her father died when she turned 17 and she started to work. Last year, for the first time Quintana found herself unemployed and without prospects. Worse, her stock account was losing value rapidly. She cashed out, invested in herself, and began selling her "authentic" Cuban dishes at Farmer's Markets when suddenly she was discovered. Less than a year later, her Havana Road products can be found in 38 Whole Foods locations. Andrew Hiller reports.
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Related Pieces
Piece Description
The American Dream travels a little ways down the Havana Road.
Havana Road tells the story of a naturalized American citizen who arrived in Florida at the age of four on one of the last Pan American Freedom flights. Her father died when she turned 17 and she started to work. Last year, for the first time Quintana found herself unemployed and without prospects. Worse, her stock account was losing value rapidly. She cashed out, invested in herself, and began selling her "authentic" Cuban dishes at Farmer's Markets when suddenly she was discovered. Less than a year later, her Havana Road products can be found in 38 Whole Foods locations. Andrew Hiller reports.
Broadcast History
Metro Connection, WAMU 88.5 FM
Intro and Outro
INTRO:When the economy tanked in 2009, Marta Quintana lost her job and her stock portfolio lost much of its value. But Quintana says if life hands you lemons, trade 'em in for limes and make sofrito, pepino, and ropa vieja.
She started selling Cuban sauces and cuisine in local farmers markets last year - now her Havana Road products can be found in 38 Whole Foods locations. Andrew Hiller reports.
OUTRO:
