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The Thrill of the Unmarked Car

From: Dick Meister
Length: 00:02:15

We're all driving billboards -- for free. Read the full description.

Default-piece-image-0 This commentgary, never before broadcast, tells of my adventures in getting a car dealer to remove the manufacturer's name and logo from a car I had purchased from him.

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Piece Description

This commentgary, never before broadcast, tells of my adventures in getting a car dealer to remove the manufacturer's name and logo from a car I had purchased from him.

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Review of The Thrill of the Unmarked Car

Try as we might, usually we all end up being walking billboards for some company. It is such a huge part of our consumer society that we rarely give the phenomenon a second thought. Mr. Meister, though, has taken the courageous step of requesting that the name of his car be removed - not the car dealer's name, mind you -(although I'm confident that the dealer's name is long gone from his car)- but the brand name of the car! Very bold move. Short interesting piece. Catchy title.

Broadcast History

None.

Transcript

Think about this, motorists: It doesn’t matter whether you’re driving an SUV, a pickup truck or a sedan, a hardtop or a convertible. Whatever you‘re driving it’s a moving billboard, labeled front, side and rear with the manufacturer’s name and logo.

You’d think, wouldn’t you, that the dealers who sell us the vehicles at no small profit to themselves would at least have the decency to remove the manufacturers’ names once the vehicles become our property -- or at least the property of the financial institutions of our choice.

Ah, but try getting a car dealer to do that. You must shout. You must demand. You must fend off withering looks and harsh words that question your sanity. And you must pay extra.

But great adventure awaits those who manage to do it. I know. I did it in buying a beautiful but outrageously unreliable British sports car that I’m still driving 22 years la...
Read the full transcript

Timing and Cues

Intro: Commentator Dick Meister has an important message for motorists...

Outro: Dick Meister is a San Francisco writer with a weakness for British sports cars.