This Week in Social Media - Week of 6/24/10
From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 29:15
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- This Week in Social Media - Week of 6/24/10
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- Jessica Weil
Guest: Eric Beard, Co-Founder, A Football Report
This is the first World Cup in the social media era and the opportunity to connect people across the world during this global event has never been better. There are over 30 vuvuzela apps available on smartphones, calls to action on YouTube to save fictional birds named after Brazilian commentators, and Twitter trending topics for every single national team and 99 individual players. Social media is even turning traditional advertising around the World Cup into a viral phenomenon. Join Mike O’Toole, along with special guest Eric Beard, Co-Founder of A Football Report, as they take a look at how social networking has changed the fan experience of this major worldwide sporting event.
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Related Pieces
Piece Description
Guest: Eric Beard, Co-Founder, A Football Report
This is the first World Cup in the social media era and the opportunity to connect people across the world during this global event has never been better. There are over 30 vuvuzela apps available on smartphones, calls to action on YouTube to save fictional birds named after Brazilian commentators, and Twitter trending topics for every single national team and 99 individual players. Social media is even turning traditional advertising around the World Cup into a viral phenomenon. Join Mike O’Toole, along with special guest Eric Beard, Co-Founder of A Football Report, as they take a look at how social networking has changed the fan experience of this major worldwide sporting event.
