This Week in Social Media - Week of 6/10/10
From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 29:46
- Playing
- This Week in Social Media - Week of 6/10/10
- From
- Jessica Weil
Guest: Frank Days, Social Media Director, Novell
According to a recent eMarketer report, 73% of B2B respondents who are using social media have less than two years experience. On the other hand, B2B firms are expected to spend $54 million on social media in 2014, up from just $11 million in 2009. Now that the buzz is ending, companies are no longer experimenting with social media, but making it a core part of their business culture and marketing strategy. What moves social media from a novelty to a core tactic for marketers? And where’s that line between early presence and meaningful communication? Join Mike O’Toole along with special guest Frank Days, Director of Social Media for Novell, as they discuss the evolution of corporate social media and how to build and maintain an effective social presence.
Also in the PJA Live: This Week in Social Media series
This Week in Social Media: Week of March 3
(31:11)
From: Jessica Weil
Mobile Devices and the Work Anywhere Movement
This Week in Social Media: Week of February 10
(32:08)
From: Jessica Weil
My Way or the AOL Way? How Good Content Can Thrive
This Week in Social Media - Week of January 27
(31:14)
From: Jessica Weil
Be Careful What You “Like,” It Could Become the Next Ad Your Facebook Friends See
This Week in Social Media - Week of 11/11/10
(28:40)
From: Jessica Weil
New Survey: Marketing Professionals Bullish on Social Media Personally, Still Lacking Professionally
PJA Radio - Week of 10/7/10
(29:04)
From: Jessica Weil
What the Heck is the We Economy? And Why Do You Need a Future Shake to Wash it Down?
This Week in Social Media - Week of 9/16/10
(33:32)
From: Jessica Weil
Business to Buyer Series: Meet the New Buyer (Independent, Unpredictable, and Social)
This Week in Social Media - Week of 8/5/10
(30:15)
From: Jessica Weil
How Social Media Made the Coupon Cool
This Week in Social Media - Week of 7/22/10
(30:00)
From: Jessica Weil
Content Curation: Man vs. Machine
Related Pieces
Piece Description
Guest: Frank Days, Social Media Director, Novell
According to a recent eMarketer report, 73% of B2B respondents who are using social media have less than two years experience. On the other hand, B2B firms are expected to spend $54 million on social media in 2014, up from just $11 million in 2009. Now that the buzz is ending, companies are no longer experimenting with social media, but making it a core part of their business culture and marketing strategy. What moves social media from a novelty to a core tactic for marketers? And where’s that line between early presence and meaningful communication? Join Mike O’Toole along with special guest Frank Days, Director of Social Media for Novell, as they discuss the evolution of corporate social media and how to build and maintain an effective social presence.
