Caption: Tread Lightly, new store in Downtown Helena, Credit: Emilie Ritter
Image by: Emilie Ritter  
Tread Lightly, new store in Downtown Helena 

Downtown Helena, MT

From: NPR Economic Training Project
Length: 00:03:28

Despite the recession new businesses keep cropping up in the heart of Montana's capitol city. Read the full description.

Treadlightlysm_small In the last year about 20 new businesses have opened their doors in Helena.  In that same time frame 10 others have closed.  Reporter Emilie Ritter profiles one new store that's been open for just a month, and how the economy is impacting the downtown businesses. 

To hear the full audio, sign up for a free PRX account or log in.

More from NPR Economic Training Project

Caption: PRX default Piece image

South Florida's farmers deal with freeze (00:03:10)
From: NPR Economic Training Project

The agricultural area in Southern Miami-Dade County has been declared a federal disaster area following January's freeze: but from farmers to the grocery store, what impact ...
Caption: PRX default Piece image

Haitian immigrants and the South Florida Economy (00:03:30)
From: NPR Economic Training Project

With around 80,000 Haitians expected to apply for Temporary Protected Status (TPS) that will allow them to legally work and live in South Florida, what impact will that have ...
Caption: PRX default Piece image

The Incentive Game (00:07:04)
From: NPR Economic Training Project

More and more, Utah is winning the game of luring companies here. And encouraging companies already here to expand. Most are attracted to the state’s high quality of life and ...
Caption: PRX default Piece image

Deli Uses Dow's Surge to Draw Customers (00:03:59)
From: NPR Economic Training Project

Our small business series continues today at Cucina Deli. When sales dropped off sharply, owner Dean Peirose (Per-ROSE) had to cut costs. But he also came up with an ...
Caption: PRX default Piece image

Children's Furniture Store Struggles to Survive (00:06:03)
From: NPR Economic Training Project

What does it take to hang onto a small business in this recession? For the owners of the children’s furniture store “That’s My Room” in Salt Lake City…. a chilly home, bag ...
Caption: PRX default Piece image

How well is the job hunt going? (00:06:28)
From: NPR Economic Training Project

It’s been a tough year in the aerospace industry. On Thursday, space and defense company ATK announced it will soon be laying off 800 more employees, as two government ...
Caption: PRX default Piece image

ATK lays off 800 more workers (00:05:34)
From: NPR Economic Training Project

Yesterday, a major force in Utah’s aerospace industry – ATK – announced they’ll be laying off 800 more workers in Utah early next year, as two government contracts came to an ...
Caption: PRX default Piece image

Green Jobs in Charlotte: Reality or Hype? (00:04:03)
From: NPR Economic Training Project

Charlotte officials are touting the region's potential as a green energy hub. But so are hundreds of other cities. Is there any substance to the claims in Charlotte?
Caption: PRX default Piece image

Cashing In on Fear (00:03:23)
From: NPR Economic Training Project

A North Carolina businessman makes a living selling a pill that might save your life in a nuclear meltdown. In his line of work, fear is good for business.
Caption: PRX default Piece image

I-40 Rock Slide Causes Holiday Slump for Tourist Towns (00:01:55)
From: NPR Economic Training Project

Thanksgiving weekend is usually a big one for tourist towns in the North Carolina mountains. But the rock slide that has shut down I-40 is hurting business in a big way.

Piece Description

In the last year about 20 new businesses have opened their doors in Helena.  In that same time frame 10 others have closed.  Reporter Emilie Ritter profiles one new store that's been open for just a month, and how the economy is impacting the downtown businesses. 

Broadcast History

Aired on Montana Public Radio KUFM Montana Evening Edition 5-5-10
Aired on Montana Public Radio KUFM Montana Morning News 5-6-10

Transcript

INTRO:

DESPITE THE LINGERING RECESSION, DOWNTOWN HELENA APPEARS TO BE THRIVING.
WITHIN THE LAST YEAR, AT LEAST 20 NEW BUSINESSES HAVE OPENED THEIR DOORS.
NEW RESTAURANTS, RETAILERS AND SPECIALTY STORES ARE TRYING TO MAKE A GO OF IT IN THE HISTORIC DOWNTOWN.
CAPITOL REPORTER EMILIE RITTER HAS THE STORY.

SCRIPT:

(NATS UP – STORE NATS, ETC)

SARA SLANGER OPENED ‘TREAD LIGHTLY’ ABOUT A MONTH AGO.
IT’S A RUNNING STORE ON BROADWAY, ACROSS THE STREET FROM HELENA’S EXTENSIVE TRAIL SYSTEM.

SLANGER: “Trail runners in general, the number is skyrocketing. I was reading some articles and it said dealing with the economy, in bad times, when money is tight, they call running sort of the poor man’s sport, because it only takes a pair of running shoes.” Slanger1.wav :15

SLANGER HAS BEEN RUNNING ALL HER LIFE.
HER DAD WAS A JUNIOR HIGH TRACK COACH, AND SHE WENT ON TO RUN TRACK AT THE UNIV...
Read the full transcript

Related Website

mtpr.org