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This Week in Social Media - Week of 4/1/10

From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 30:07

Social Strategies and the Enterprise: A CMO’s Perspective Read the full description.

Pja_radio_show_small Guest: John Dragoon, CMO, Novell

According to a recent survey conducted by the American Marketing Association, Chief Marketing Officers plan to increase the percentage of their marketing budget that they allocate to social media from 5.6% to 9.9% in the next year. It’s becoming more and more important for companies to embrace social media, but many are having a hard time grappling with issues of transparency and accountability – not to mention the struggle to identify ROI. We’ll talk to special guest John Dragoon, CMO, Novell to better understand the obstacles and opportunities associated with corporate social media.

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Piece Description

Guest: John Dragoon, CMO, Novell

According to a recent survey conducted by the American Marketing Association, Chief Marketing Officers plan to increase the percentage of their marketing budget that they allocate to social media from 5.6% to 9.9% in the next year. It’s becoming more and more important for companies to embrace social media, but many are having a hard time grappling with issues of transparency and accountability – not to mention the struggle to identify ROI. We’ll talk to special guest John Dragoon, CMO, Novell to better understand the obstacles and opportunities associated with corporate social media.