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This Week in Social Media - Week of 3/18/10

From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 34:06

Topic: Social Media and the Middle Class Musician Part II: Miley Cyrus, Lady Gaga and the Orchestra

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Guest: Walt Ribeiro, Orchestrator

Turning catchy pop songs into classical orchestra hits. You can’t get much more long tail than this. But Walt Ribeiro has used a wide range of social media networks and channels to crowdsource ideas, distribute his music, and ultimately make a profit from this intriguing niche. An integral part of social media is the connection between the brand and the consumer, and Ribeiro’s relationship with his audience is one that marketers can learn from. Join us, along with Walt Ribeiro, as we discuss this concept of social media and the long tail.

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Piece Description

Guest: Walt Ribeiro, Orchestrator

Turning catchy pop songs into classical orchestra hits. You can’t get much more long tail than this. But Walt Ribeiro has used a wide range of social media networks and channels to crowdsource ideas, distribute his music, and ultimately make a profit from this intriguing niche. An integral part of social media is the connection between the brand and the consumer, and Ribeiro’s relationship with his audience is one that marketers can learn from. Join us, along with Walt Ribeiro, as we discuss this concept of social media and the long tail.