This Week in Social Media - Week of 3/18/10
From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 34:06
- Playing
- This Week in Social Media - Week of 3/18/10
- From
- Jessica Weil
Guest: Walt Ribeiro, Orchestrator
Turning catchy pop songs into classical orchestra hits. You can’t get much more long tail than this. But Walt Ribeiro has used a wide range of social media networks and channels to crowdsource ideas, distribute his music, and ultimately make a profit from this intriguing niche. An integral part of social media is the connection between the brand and the consumer, and Ribeiro’s relationship with his audience is one that marketers can learn from. Join us, along with Walt Ribeiro, as we discuss this concept of social media and the long tail.
Also in the PJA Live: This Week in Social Media series
This Week in Social Media: Week of March 3
(31:11)
From: Jessica Weil
Mobile Devices and the Work Anywhere Movement
This Week in Social Media: Week of February 10
(32:08)
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My Way or the AOL Way? How Good Content Can Thrive
This Week in Social Media - Week of January 27
(31:14)
From: Jessica Weil
Be Careful What You “Like,” It Could Become the Next Ad Your Facebook Friends See
This Week in Social Media - Week of 11/11/10
(28:40)
From: Jessica Weil
New Survey: Marketing Professionals Bullish on Social Media Personally, Still Lacking Professionally
PJA Radio - Week of 10/7/10
(29:04)
From: Jessica Weil
What the Heck is the We Economy? And Why Do You Need a Future Shake to Wash it Down?
This Week in Social Media - Week of 9/16/10
(33:32)
From: Jessica Weil
Business to Buyer Series: Meet the New Buyer (Independent, Unpredictable, and Social)
This Week in Social Media - Week of 8/5/10
(30:15)
From: Jessica Weil
How Social Media Made the Coupon Cool
This Week in Social Media - Week of 7/22/10
(30:00)
From: Jessica Weil
Content Curation: Man vs. Machine
Related Pieces
Piece Description
Guest: Walt Ribeiro, Orchestrator
Turning catchy pop songs into classical orchestra hits. You can’t get much more long tail than this. But Walt Ribeiro has used a wide range of social media networks and channels to crowdsource ideas, distribute his music, and ultimately make a profit from this intriguing niche. An integral part of social media is the connection between the brand and the consumer, and Ribeiro’s relationship with his audience is one that marketers can learn from. Join us, along with Walt Ribeiro, as we discuss this concept of social media and the long tail.
