This Week in Social Media - Week of 3/11/10
From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 31:38
- Playing
- This Week in Social Media - Week of 3/11/10
- From
- Jessica Weil
Guest: Jon Olinto, Co-Owner, b.good
A couple decades ago, a dissatisfied restaurant patron might have written an angry letter to a corporate office. Satisfied customers might have raved to a few friends. These days, all you need is a smartphone and a Twitter account to voice your opinion – and get it heard. Social media can be a great jump-start for independently owned restaurants and small businesses when it comes to promotions, advertising, and communicating with customers. The truth is, marketers can learn from the grassroots methods by which restaurants and small businesses are utilizing social networks. Join us, along with special guest Jon Olinto, co-owner of b.good, an independent Boston-based burger chain that’s redefining fast food, as we take a look at how local businesses are benefiting from social media.
Also in the PJA Live: This Week in Social Media series
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This Week in Social Media: Week of February 10
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This Week in Social Media - Week of January 27
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This Week in Social Media - Week of 11/11/10
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New Survey: Marketing Professionals Bullish on Social Media Personally, Still Lacking Professionally
PJA Radio - Week of 10/7/10
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This Week in Social Media - Week of 9/16/10
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This Week in Social Media - Week of 8/5/10
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How Social Media Made the Coupon Cool
This Week in Social Media - Week of 7/22/10
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Piece Description
Guest: Jon Olinto, Co-Owner, b.good
A couple decades ago, a dissatisfied restaurant patron might have written an angry letter to a corporate office. Satisfied customers might have raved to a few friends. These days, all you need is a smartphone and a Twitter account to voice your opinion – and get it heard. Social media can be a great jump-start for independently owned restaurants and small businesses when it comes to promotions, advertising, and communicating with customers. The truth is, marketers can learn from the grassroots methods by which restaurants and small businesses are utilizing social networks. Join us, along with special guest Jon Olinto, co-owner of b.good, an independent Boston-based burger chain that’s redefining fast food, as we take a look at how local businesses are benefiting from social media.