This Week in Social Media - Week of 3/4/2010
From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 33:08
- Playing
- This Week in Social Media - Week of 3/4/2010
- From
- Jessica Weil
Guest: George Krautzel, President, Toolbox.com
Earlier this week, PJA and Toolbox.com released a survey completed by over 4,000 professionals focusing on social media consumption and its impact on job-seeking and career-building. As social media becomes a more integral tool for individuals and businesses, it is proving itself to be a useful way to build personal and professional brands and stay competitive within a tough job market and even tougher economy. The surprising finding is that survey respondents invest more time–and get more value–from activities that relate to sharing content, building skills, and networking with other professionals–than they do from explicitly promoting their own brands or networking to find a job. Join PJA’s Mike O’Toole and Hugh Kennedy, along with special guest George Krautzel from Toolbox.com, as we share our insights about the results of the survey and how marketers and individuals can utilize social networks to their best advantage.
Also in the PJA Live: This Week in Social Media series
This Week in Social Media: Week of March 3
(31:11)
From: Jessica Weil
Mobile Devices and the Work Anywhere Movement
This Week in Social Media: Week of February 10
(32:08)
From: Jessica Weil
My Way or the AOL Way? How Good Content Can Thrive
This Week in Social Media - Week of January 27
(31:14)
From: Jessica Weil
Be Careful What You “Like,” It Could Become the Next Ad Your Facebook Friends See
This Week in Social Media - Week of 11/11/10
(28:40)
From: Jessica Weil
New Survey: Marketing Professionals Bullish on Social Media Personally, Still Lacking Professionally
PJA Radio - Week of 10/7/10
(29:04)
From: Jessica Weil
What the Heck is the We Economy? And Why Do You Need a Future Shake to Wash it Down?
This Week in Social Media - Week of 9/16/10
(33:32)
From: Jessica Weil
Business to Buyer Series: Meet the New Buyer (Independent, Unpredictable, and Social)
This Week in Social Media - Week of 8/5/10
(30:15)
From: Jessica Weil
How Social Media Made the Coupon Cool
This Week in Social Media - Week of 7/22/10
(30:00)
From: Jessica Weil
Content Curation: Man vs. Machine
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Piece Description
Guest: George Krautzel, President, Toolbox.com
Earlier this week, PJA and Toolbox.com released a survey completed by over 4,000 professionals focusing on social media consumption and its impact on job-seeking and career-building. As social media becomes a more integral tool for individuals and businesses, it is proving itself to be a useful way to build personal and professional brands and stay competitive within a tough job market and even tougher economy. The surprising finding is that survey respondents invest more time–and get more value–from activities that relate to sharing content, building skills, and networking with other professionals–than they do from explicitly promoting their own brands or networking to find a job. Join PJA’s Mike O’Toole and Hugh Kennedy, along with special guest George Krautzel from Toolbox.com, as we share our insights about the results of the survey and how marketers and individuals can utilize social networks to their best advantage.
