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Piece Description
New York City's public health officials are going after high-calorie beverages with a graphic ad campaign that shows what happens to your body after consuming too many sugary drinks. Sally Herships reports on what this shock value is worth.
Transcript
SALLY HERSHIPS: There's some new posters in New York City subways. One shows a soda being poured into a glass, but the drink turns into globs of veiny fat. The tagline reads "Are you pouring on the pounds?" "Don't drink yourself fat." It's kind of gross, but this type of shocking ad has been around for a while. Remember this?
DRUG AD: This is drugs, this is your brain on drugs.
Or how about this from the truth campaign?
DRUG AD: Do you know how many people tobacco kills every day?
Shock ads seem popular. But do they work? Why do advertisers use such over-the-top ads? Patti Williams teaches marketing at Wharton. She says with a lot of consumption, especially junk food, we, consumers are very aware of the pleasure we'll get in the short-term but not so good when it comes to thinking about long-term costs.
Take flossing your teeth.
PATTI Williams: People don't do it becaus...
Read the full transcript
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