This Week in Social Media – Week of 01/14/2010
From: Jessica Weil
Series: PJA Live: This Week in Social Media
Length: 32:15
Lemonade: It’s Not a Pink Slip, It’s a Blank Sheet of Paper
After being laid off from an advertising agency, senior copywriter Erik Proulx created the documentary Lemonade. The film tells the story of 15 agency staffers who saw being fired as a chance for a new start. Erik started out lacking the basics: a crew, music, lights, editing, producers, and more; but he used social networks such as Twitter and Facebook to get everything he needed to make a movie – and now that it’s done, he’s been using these social networks to promote it. Join us, along with special guest Erik Proulx, as we discuss the benefits – and limitations – of using social media when you’re starting from scratch.
Also in the PJA Live: This Week in Social Media series
This Week in Social Media: Week of March 3
(31:11)
From: Jessica Weil
Mobile Devices and the Work Anywhere Movement
This Week in Social Media: Week of February 10
(32:08)
From: Jessica Weil
My Way or the AOL Way? How Good Content Can Thrive
This Week in Social Media - Week of January 27
(31:14)
From: Jessica Weil
Be Careful What You “Like,” It Could Become the Next Ad Your Facebook Friends See
This Week in Social Media - Week of 11/11/10
(28:40)
From: Jessica Weil
New Survey: Marketing Professionals Bullish on Social Media Personally, Still Lacking Professionally
PJA Radio - Week of 10/7/10
(29:04)
From: Jessica Weil
What the Heck is the We Economy? And Why Do You Need a Future Shake to Wash it Down?
This Week in Social Media - Week of 9/16/10
(33:32)
From: Jessica Weil
Business to Buyer Series: Meet the New Buyer (Independent, Unpredictable, and Social)
This Week in Social Media - Week of 8/5/10
(30:15)
From: Jessica Weil
How Social Media Made the Coupon Cool
This Week in Social Media - Week of 7/22/10
(30:00)
From: Jessica Weil
Content Curation: Man vs. Machine
Related Pieces
Piece Description
Lemonade: It’s Not a Pink Slip, It’s a Blank Sheet of Paper
After being laid off from an advertising agency, senior copywriter Erik Proulx created the documentary Lemonade. The film tells the story of 15 agency staffers who saw being fired as a chance for a new start. Erik started out lacking the basics: a crew, music, lights, editing, producers, and more; but he used social networks such as Twitter and Facebook to get everything he needed to make a movie – and now that it’s done, he’s been using these social networks to promote it. Join us, along with special guest Erik Proulx, as we discuss the benefits – and limitations – of using social media when you’re starting from scratch.
