- Playing
- Matisyahu on the World's Stage
- From
- Andrew Davis
Matisyahu has used an online strategy to build real relationships as he tours across the country meeting fans. Sure, he uses Twitter and Facebook, but he also broadcasts live from his cell phone, he hosts a live chat each and every Thursday and he even finds photographers for some of his shows using Flickr.
Matisyahu has built a really diverse following online with weekly tour videos and it's going so well he's finding himself as part of the Olympic promotional engine for NBC.
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Piece Description
Matisyahu has used an online strategy to build real relationships as he tours across the country meeting fans. Sure, he uses Twitter and Facebook, but he also broadcasts live from his cell phone, he hosts a live chat each and every Thursday and he even finds photographers for some of his shows using Flickr.
Matisyahu has built a really diverse following online with weekly tour videos and it's going so well he's finding himself as part of the Olympic promotional engine for NBC.
Broadcast History
None As of 12/31/09
Musical Works
| Title | Artist | Album | Label | Year | Length |
|---|---|---|---|---|---|
| One Day | Matisyahu | Light. | Epic | 2009 | 01:00 |
Additional Credits
Edited By: Jim Theodore
Written By: Andrew Davis
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Megan Sukys
Posted on January 04, 2010 at 08:46 PM | Permalink
Where Music is Going
I like this piece for its insight into how the music business is changing. I am running it with this lead:
Technology has radically altered the music business.
Take Matisyahu as an example.
He’s a Hasidic Jew from White Plains, New York.
He’s also a musician who blends traditional Jewish themes with Reggae, rock and hip hop sounds.
And, Matisyahu uses high tech applications to build real relationships as he tours across the country meeting fans.
It's going so well he's finding himself as part of the Olympic promotional engine for NBC.
Andrew Davis explains his technological and personal approach.
I am not crazy about the nearly 10 second of music at the top of the story, I'd rather have jumped into the story first and then gotten the music.
Also, the delivery is a little too enthusiastic. I doubt the objectivity of the reporter. It would have been nice to get an outside voice to put Matisyahu's approach into context.
That said, I chose to run it on our afternoon magazine because it is an interesting lens into what music fans now are responding to. We have a lot of musicians - and technology - in Seattle and I think listeners will be drawn into both the music and the story of how Matisyahu has used hi-tech to reach fans.