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94-year old Selma Koch runs the Town Shop, one of New York's last old-style bra fitting shop. The Town Shop is a fourth-generation family business that emphasizes personal service and custom fitting. Selma still works every day alongside her son and grandson. Their motto: "We know your size."
WNYC's The Next Big Thing/NPR's All Things Considered 2002
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Piece Description
94-year old Selma Koch runs the Town Shop, one of New York's last old-style bra fitting shop. The Town Shop is a fourth-generation family business that emphasizes personal service and custom fitting. Selma still works every day alongside her son and grandson. Their motto: "We know your size." WNYC's The Next Big Thing/NPR's All Things Considered 2002
Transcript
Selma Koch - BRA FITTER
New York Works: Audio Portraits of a Vanishing City
Produced by: Emily Botein & Joe Richman/Radio Diaries
WNYC's The Next Big Thing/NPR's All Things Considered 2002
Robert Siegel, host: From NPR news this is All Things Considered. I'm Robert Siegel.
Liane Hansen, host: And I'm Liane Hansen. Today, another part of our New York Works series that highlights jobs in New York City that are slowly disappearing. Emily Botein produced this story, featuring Selma Koch. She's the owner of the Town Shop, a lingerie store on Manhattan's Upper West Side. Mrs. Koch has a loyal clientele. They expect an expert fit and personal service when selecting their undergarments. The Town Shop motto is: "We know your size."
Selma Koch, bra fitter: I'm Selma Koch. I'm gonna be 95. Originally the store opened in 1888. It was my father in law's business. You know sometimes...
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Marjorie Leet Ford
Posted on January 12, 2009 at 01:21 PM | Permalink
NY Works: Bra Saleswoman
I loved it! Her energy is inspiring. Same with her philosophy. ("It's a brassiere. How could you waste so much emotion on a brassiere?")