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It's a number that you hear a lot - but what does it mean when consumer confidence goes up or down? Read the full description.
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Piece Description
Consumer confidence for the month of July was flat - that is, consumers didn't lose hope completely, but they didn't get any more optimistic about the economy either. WXXI's Rachel Ward took to the streets of downtown Rochester to bring us this explainer, on how consumer confidence works.
Broadcast History
Aired on Morning Edition and All Things Considered on WXXI

