This spot looks at the concerns parents have over the newly-approved H1N1 ("swine flu") vaccine, as reflected in a new Consumer Reports poll released this week. A Middleton, WI mother explains her reasons for not having her toddler administered the vaccine, and a Madison, WI pediatrics specialist addresses those concerns.
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Piece Description
This spot looks at the concerns parents have over the newly-approved H1N1 ("swine flu") vaccine, as reflected in a new Consumer Reports poll released this week. A Middleton, WI mother explains her reasons for not having her toddler administered the vaccine, and a Madison, WI pediatrics specialist addresses those concerns.
Transcript
NOH1N1SHOT
10/01/09
BBULL
Length 1:35
Lead:
A new nationwide poll suggests roughly a third of Americans plan to get the H-1-N-1 vaccine this year. And only about a third of parents say they’ll “definitely” get their kids vaccinated. Wisconsin Public Radio’s Brian Bull reports:
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Earlier this year, fears over H-1-N-1 had people clamoring for a vaccine. Medical researchers worked to develop one in good time. But now fears seem to surround the vaccine more than the swine flu itself. A poll by Consumer Reports shows 65-percent of parents are undecided or against having their kids vaccinated.
[AMBI OF MOM AND DAUGHTER SINGING AND PLAYING] “Skina-mah-rinky dinky dink, skina-mah-rinky-doo….” (RUSTLE OF TOYS) (:06)
In their Middleton home, Stephanie Daugherty-Dennis plays with her 2-year old daughter, Meadow. She explains why she won’t get her chil...
Read the full transcript
Timing and Cues
1:35
Intro and Outro
INTRO:NOH1N1SHOT
10/01/09
BBULL
Length 1:35
Lead:
A new nationwide poll suggests roughly a third of Americans plan to get the H-1-N-1 vaccine this year. And only about a third of parents say they’ll “definitely” get their kids vaccinated. Wisconsin Public Radio’s Brian Bull reports:
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