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Praise and Profits in America's West

From: KUER
Length: 00:05:25

Mormons returning from overseas missions with high-level language skills are helping Salt Lake City attract foreign business. Read the full description.

Alpinemeadowroofhr_small Landlocked and sparsely populated, Utah might seem like an unlikely place to find speakers fluent in 90 percent of the world’s written languages. But the state is home to hundreds of thousands of Mormons who have served as missionaries overseas. As KUER’s Tasha Cook reports, Utah’s polyglot population has attracted global enterprise and paid huge dividends to the Beehive State. Her report is part of “Think Global,” Public Radio’s week of special coverage.

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Piece Description

Landlocked and sparsely populated, Utah might seem like an unlikely place to find speakers fluent in 90 percent of the world’s written languages. But the state is home to hundreds of thousands of Mormons who have served as missionaries overseas. As KUER’s Tasha Cook reports, Utah’s polyglot population has attracted global enterprise and paid huge dividends to the Beehive State. Her report is part of “Think Global,” Public Radio’s week of special coverage.

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Review of Praise and Profits in America's West

I second Steve Yasko's high opinion of this work. Like him, I had no idea the Church of Latter Day Saints was so global, nor that (because of it) Utah has so many world travelers. And to think that those returning from missionary work translate into valuable employees partly because of the language skills they strengthen while gone.

I suspect most listeners would be similarly surprised and intrigued.

Great actualities, pacing and overall length add to this piece's listenability.

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WOW..This is Interesting!

This is the kind of story that makes Public Radio the best medium in the world! It blends economics, societal changes and religion in a non confrontational. UNBIASED way. It would be easy to dish religious telemarketers, but the piece presents the facts and allows listeners to draw their own conclusions.

The story is about the often misunderstood, mysterious Mormons and how they have helped bring business into Utah with a multi lingual telemarketing operation.

What a hoot! The Mormons are telemarketers! Who Knew?

The piece is well written and the actualities are well recorded. It’s sound rich and fully rounded. The narrator is well paced and interesting. To be overly picky, there is some extra bass in her recording that does not match the actualities exactly—a little hard for the ear to make the jump, but not noticeable to listeners perhaps.

Listen to this piece even if you are not going to air it. As listener it’s a great piece of knowledge about America!

Transcript

PRAISE AND PROFITS IN AMERICA’S WEST

INTRO:

Landlocked and sparsely populated, Utah might seem like an unlikely place to find speakers fluent in 90 percent of the world’s written languages. But the state is home to hundreds of thousands of Mormons who have served as missionaries overseas. As KUER’s Tasha Cook reports, Utah’s polyglot population has attracted global enterprise and paid huge dividends to the Beehive State. Her report is part of “Think Global,” Public Radio’s week of special coverage.

TASHA: This enormous fluorescent-lit call center looks like the quintessential 21st century workplace. But it *sounds* like the Tower of Babel.

(Natsound of Nu Skin Enterprises Call Center)

TASHA: The call center sits in an industrial business park in Provo, Utah at the foot of the Wasatch mountains in a valley settled by Mormon pioneers more than a century and a half ago. To...
Read the full transcript

Timing and Cues

Program: Praise & Profits in America's West

Producer: Tasha Cook

SUGGESTED HOST INTRO:
IN: Landlocked and sparsely populated, Utah might seem like an unlikely place to find speakers fluent in 90 percent of the world’s written languages. But the state is home to hundreds of thousands of Mormons who have served as missionaries overseas. As KUER’s Tasha Cook reports, Utah’s polyglot population has attracted global enterprise and paid huge dividends to the Beehive State. Her report is part of “Think Global,” Public Radio’s week of special coverage.

RUNDOWN (Timings & Cues):

:00:00-:00:02 call center natsot

:00:02-00:10 narration

00:10-00:16 natsot of langugages at call center

00:16-00:33 narration

00:33-00:45 matsumori sot

00:45-00:54 narration

00:54-01:02 natsot of matsumori speaking mandarin

:01:02-:01:15 narration

:01:15-:01:37 matsumori sot

:01:37-:01:48 narration

:01:48-:02:09 wood sot

:02:09-:02:21 narration

:02:21-:02:27 natsot of samoan language class

:02:27-:02:55 narration

:02:55-:03:23 brady sot

:03:23-:03:34 church natsot

:03:34-:03:55 narration

:03:55-:04:07 natsot of languages at worldwide conference

:04:07-:04:09 narration

:04:09-04:24 mitchell sot

:04:24-04:42 narration

:04:42-5:00 tuttle sot

:05:00-:05:24 narration

OUTQ: "I'm Tasha Cook in Salt Lake City."

MODE: Mono

Additional Files

  • The auditorium center of The Church of Jesus Christ of Latter-Day Saints Conference Center (auditoriumcenterhr.jpg)
  • The exterior of The Church of Jesus Christ of Latter-Day Saints Conference Center (exteriorswhr.jpg)

Related Website

http://mla.org/census_map